A website redesign without limitations: how Visit Los Cabos celebrates its brand with Simpleview CMS

Los Cabos is a vacation destination you will never forget. From the pristine blue waters of the Sea of Cortez to the delectable mix of culinary influences from all over the world, including the iconic 23400 District, and the vibrant culture — it’s easy to see why Los Cabos has left visitors longing to extend their stay.

The destination holds the key to every door in your imagination. With such innovative, imaginative, and electric vibes pulsing throughout the city, Visit Los Cabos takes on the responsibility of celebrating the bold brand essence in everything it does. So when the destination marketing organization (DMO) decided to redesign its website, the team knew a sophisticated and robust CMS would be crucial. Lucky for them, they chose Simpleview CMS.

With a sparkling new website launched on May 5, 2020, Visit Los Cabos has reported that since day one, Simpleview CMS has changed the team’s mindset, shifting it to be more digitally-driven and stakeholder-focused. Their community outreach has been more significant, and they can now benchmark their own destination marketing to top DMO marketing efforts globally.

Los Cabos testimonial

Author

Kasey Pooley

Author

Kasey Pooley

With a knack for witty language and eye-catching copy, Kasey fits right into the marketing department as the communication & social media specialist. She researches, writes, and edits engaging content about destination marketing organizations, creating compelling press releases, case studies, articles, and more. She is also Simpleview's social media guru — responsible for content creation, design, and posting on all social media platforms.