In this time of global crisis and uncertainty, we put the call out to leaders, CEOs, strategists and consultants to sit down and tell us, in their own words, what is going on and what is going to happen next in this vital global industry. What is a destination? In its simplest iteration, it is…
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This is part three in our four-part series exploring the data destination marketers need to consider at each stage of the “Awareness-Interest-Desire-Action” funnel. Having previously covered metrics for assessing traveler awareness of your destination and their interest in coming to it, we can now…
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Apple Privacy Updates Last summer Apple announced changes to its App Store submission process requiring developers to disclose information about the data being collected by their app and whether it is used to track or link to app users. This information is presented to users in the app’s product…
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Visitor anxiety is one of the leading sources of friction and decreased website conversions. Anxiety can be caused by a number of things, from overwhelming menu options, poor navigation, or even just a bad website design. Naturally, identifying and decreasing visitor anxiety on your website will…
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Recent survey findings from Destination Analysts show that two-thirds of American travelers did some kind of travel planning activity the week before, from making travel reservations to researching travel ideas to simply daydreaming about a vacation. As we detailed in a recent blog post…
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Future of Tourism Series | Guest Blog By Nancy Small In March 2020 when the pandemic hit, Tourism Richmond’s revenue, reliant on a hotel tax, very quickly dropped close to zero for several months. Radical action was needed to rethink and reinvent. We took immediate action on reimagining our…
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In this time of global crisis and uncertainty, we put the call out to leaders, CEOs, strategists and consultants to sit down and tell us, in their own words, what is going on and what is going to happen next in this vital global industry. In November 2020, I hosted a round table at the 2020 City…
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Over the past few years, social media has become a key channel for destinations to market to younger audiences. In fact, a study by Amp Agency found that 84% of millennials and 73% of non-millennials are likely or very likely to plan a trip based on someone else’s vacation photos or social media…
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Destination marketers have had to shift their strategies many times throughout the pandemic. Along with those shifts and to better prepare for the road to recovery, DMOs should also consider reevaluating their KPIs and metrics. In episode 151 of The Layover Live, our Strategic Analyst, Grant…
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In a recent Layover Live, it was announced that Google introduced its new analytics platform for websites, Google Analytics 4 (GA4). The change earmarks Google’s evolving focus to user-based reporting and performance measurement, with the main goal of providing insights and predictions on the…
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