Did you know that May 18 is International Museum Day? Destinations across the globe have stunning art galleries, fascinating historical sites, unique and quirky “only find it here” attractions. Museums are vital to the tourism industry and the communities they serve. According to UNESCO, the number…
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Los Cabos is a vacation destination you will never forget. From the pristine blue waters of the Sea of Cortez to the delectable mix of culinary influences from all over the world, including the iconic 23400 District, and the vibrant culture — it’s easy to see why Los Cabos has left visitors longing…
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Our webinar in early 2021 that focused on crossover goals was heavily attended by the destination marketing organization (DMO) sales community and continues to be an important discussion going forward. In a recent FuturePace community workshop, we again visited using crossover goals to determine…
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Door County is a truly special place. Its peaceful beauty and cultural heritage are what draw so many adventurous spirits to this place we call home. It is in our nature and wholesome midwestern genes to share what we love with others. With 300 miles of peninsula shoreline, Door County…
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Simpleview has added a new ‘time to read’ field on blogs and news articles to help our DMOs (Destination Management Organisations) to boost engagement with their target markets. Research findings suggest adding an estimated reading time helps to reassure readers that they won’t have to commit too…
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Having just emerged from the Covid pandemic, the global tourism sector is now facing the consequences of the war in Ukraine. Obviously the human toll of the war and the humanitarian crisis is paramount but we cannot ignore the threat that the conflict has created for the tourism sector. For Europe…
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With more travelers researching destinations online, does the traditional physical visitor guide have a place anymore, or is it time to shift people toward digital guides instead? Will either one be relevant five years from now? A recent Destination Analysts webinar contains great information about…
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Disruption is often described as a wave. When it comes to the wave of digital disruption, the conditions were based on previous disruptive waves, including the electrification of the world and, later, the creation and growth of computing. “The current wave of disruption is different,” said the…
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Picture this. You're sitting down for the big game after a long day at the office. Beer and hot wings in hand, you turn on the TV to cheer on your favorite team as they file out onto the court. Even on your flatscreen, the players look like ants, leaving you longing for a seat in the crowd instead…
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When it comes to closing leads, sales managers know how to get the job done — but what are some of the issues that are slowing down their process? We’re going to break down three struggles that you may deal with as a sales manager and how Simpleview CRM enables you to tear down the barriers holding…
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