These destinations will be on your must-visit list as soon as you see their new Simpleview CMS websites. From destinations with award-winning meetings and events to entire countries, these destination marketing organizations (DMOs) have trusted the best content management system (CMS) with their…
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You’ll have “heart eyes” for these destinations after just one visit to their new Simpleview CMS website. Catch glimmering waves, rustic adventures, and nights on the town, all displayed uniquely through creative design — matching their destination marketing organization’s (DMO’s) identity to its…
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The power of social media stretches beyond organic posts. It’s time to combine what you know about advertising and effective targeting and bring your destination marketing organization (DMO) along as we elevate your next paid social strategy into something that will drive results. See how to do it…
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In this video, Christine “Shimo” Shimasaki discusses the Simpleview Sales Quarterly report’s spotlight on the health of the sales pipeline. Using the timeliest data pulled from CRM data of 215 DMOs, there are insights to be had and a story to be told about how the event and sales cycles compared to…
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In this video, Christine “Shimo” Shimasaki discusses the need for sales professionals to assess where they can be most helpful to planners and how doing customer research is critical — as is demonstrating to planners that they’ve done their homework and understand their needs. Shimasaki is the…
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In this two-part video, “In Session … With Professor Shimo,” Christine “Shimo” Shimasaki discusses stakeholder perception of DMO sales strategies. Do sales goals actually influence the right sales behavior? The details are in your data. Watch these videos to help your DMO use data to become better…
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Read time 1 min — Have you checked out the Insights Hub recently? For DMOs, their agencies, and their stakeholders, it's all about the trends and what they prove about the success of the destination. The Insights Hub gives DMOs meaningful data and comparisons to share with their stakeholders and…
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As managing director of 2Synergize, LLC, a Simpleview consulting company, Christine “Shimo” Shimasaki helps Destination Marketing Organizations (DMOs) and Convention and Visitor Bureaus (CVBs) create competitive advantages in the meetings market. In this video, Shimo speaks to the importance of…
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Are your sales and marketing teams working on a sales enablement strategy? In this video, Christine "Shimo" Shimasaki predicts how DMO teams will adapt their approach in the future. As managing director of 2Synergize, LLC, a Simpleview consulting company, Shimo helps Destination Marketing…
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As managing director of 2Synergize, LLC, a Simpleview consulting company, Christine “Shimo” Shimasaki helps Destination Marketing Organizations (DMOs) and Convention and Visitor Bureaus (CVBs) create competitive advantages in the meetings market. Known throughout the industry as a thought leader…
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