How Destinations Are Inspiring Travel Confidence Again

DMOs have an essential role to play in helping to promote the health and safety of communities as well as inspiring confidence in travelers. In the latest findings from Destination Analysts’ Coronavirus Travel Study Index Report, while more than twice as many Americans took trips for the Fourth of…

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Layover Live Wins a Communicator Award

Every week, the Simpleview Digital Marketing team sits down with our clients and other travel industry experts to dive deep on actionable insights and stories from destinations around the world. From SEO to social media, conversion optimization to marketing automation—there’s no digital marketing…

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Southeast Destinations See Pre-COVID Web Traffic Levels

In a time when many destinations are struggling to maintain their website traffic, one sector of the industry seems to have regained their pre-COVID traffic levels. When we isolate organic search traffic to southeastern U.S. destinations from visitors located in fly markets (more than four hours…

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State of DMO Search Series | Optimizing for Mobile Devices

When marketers look for trends in their search traffic, they often go right to keywords and content to look for explanations. Those are often among the best places to start, particularly since you, as a digital marketer, have direct control over them. However, one place it may not be obvious to look…

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3 New Year Resolutions for Your Website

It’s that time of year again, a new year means it’s time for change and time to improve on last year. This year we are shifting focus from personal goals to goals that will enhance the performance of your website. Below are three ways to create and manage content on your website that will help you…

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3 Simple Steps to Kaizen Your Website

Kaizen is the practice of continuous improvement. Its philosophy can be applied to practically anything - life, work, and even your website. We're all guilty of it, we launch our beautiful new website and think the job is done. Leads start pouring in... but how many leads are you not getting…

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