An Industry Analysis of Current ADR Trends

As part of an ongoing effort to monitor and report the abundant amount of information we collect as a company, we decided to dive into our Book › Direct system’s database and analyze all of the average daily rate information. Knowing key metrics such as average daily rate can help you to forecast…

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Bring Back the Sunday Drive and Promote Local Activities

I miss those long Sunday drives that ended with cheese and crackers. I didn’t realize it at the time, but my middle-class parents (both teachers) loved charcuterie. We didn’t call it that, of course, and it hardly was. We didn’t have fancy assorted crackers, green olives stuffed with garlic, fig…

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Book › Direct Data Added to Insights Hub

We recently developed the Insights Hub, a data resource created to provide destinations with a benchmarking guide to help them better understand how their data compares to that of the industry as a whole. In an effort to provide additional insights in “down the funnel” booking data, we’ve added new…

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