Experience Columbia, SC wanted to increase partner referrals while at the same time creating a seamless experience for website visitors who want to research rates and availability of lodging and activities without having to leave the site. Book › Direct gives DMOs the ability to showcase a relevant…
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The challenges faced this past year have brightened the light on the destination ecosystem, shining a spotlight on the need for everyone to be in sync to make your destination work. It has never been more apparent that your partners and stakeholders are a vital part of your destination and that…
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We recently examined Book › Direct searches and referrals by five U.S. regions. And while it's clear that the industry is still in recovery mode and that many destinations across the country saw steep declines in visitation over the last few months, there were two types of destinations whose KPIs…
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