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Tag: Best Practices

A young man with glasses and a beard sits designing at a desktop computer

5 powerful design tricks to skyrocket your email engagement

By Deanna Sparling on Sep. 15, 2023

Marketing is an ongoing battle for consumers' attention. We’re inundated with content and marketing messages daily, especially via email marketing. Although your subscribers have signed up to receive communication specifically from your destination, those subscribers have likely signed up to receive…

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Website Design Concepts - Paducah KY Example | Simpleview Inc

Striking the right balance: tourism website concepts defined

By John Duncan, UXC on Sep. 08, 2023

I recently came across an article published by a trusted and leading source for user experience (UX) research, Nielsen Norman Group, that talks about consistency vs. innovation in UX design. Beyond designing new websites, these practices are general guiding principles that Simpleview follows when…

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High angle view of business people discussing at lobby.

Give this (mind) a read đź§  Understanding the thoughts of meeting planners

By Kasey Pooley on Aug. 11, 2023

If you had a superpower, what would it be? Invisibility? Flying? If your destination marketing organization (DMO) could talk, chances are it would say, “Mindreading!” As a destination marketer, it might feel like you are constantly wishing you could read minds. Would you make different choices for…

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Act-On CRM Integration

Act-On + CRM integration: saving you time, time & time again

By Deanna Sparling on Aug. 02, 2023

It’s no secret that Simpleview provides tools that empower DMOs to promote and market their destinations. But did you know that when these tools talk to each other, it improves efficiency, streamlines workflows, and saves valuable time and resources? The Simpleview CRM + Act-On integration does…

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Two women sit at a bar sharing a beer and plates of food

You curd that right! More crazy DMO marketing ideas that worked

By Eileen Connell on Aug. 01, 2023

Looking for some inspiration to shake things up and get people talking about your destination? Start with these five destination marketing organization (DMO) marketing campaigns. From famous faces to psychic horse whisperers, these innovative campaigns have captured the attention of millions. Let’s…

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Contact Us/Connect at Industry Events - Content & Open Graph

Simpleview CRM is at your service (literally!): manage sales, services & so much more

By Kasey Pooley on Jul. 27, 2023

Some things deserve the occasional not-so-humble brag. Like the mission to the moon, winning a Nobel Peace Prize, or holding the Guinness World Record for eating the most hot dogs — sometimes bragging is well earned. We think Simpleview CRM is also worth bragging about, and 600+ destination…

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Business meeting between strategic partners

6 ideas for including purposeful content on your meetings site

By Eileen Connell on Jul. 07, 2023

Unlike leisure travelers, meetings and events planners come to destination management organization (DMO) websites with one mission in mind — to discover if this destination is the right destination for their particular meeting or event. You want to make it easy for them to say, “Yes, it is.” Terri…

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A trio of people wrapped in Pride flags stand at a parade.

Embrace the rainbow: exploring LGBTQ+ topics during Pride Month

By Eileen Connell on Jun. 12, 2023

This Pride Month, we invite destination marketing organizations (DMOs) to delve into LGBTQ+ history, movements, and impacts on families, communities, and tourism. From boycotts, an increase in hate crimes, and travel advisories, DMOs must consider how to make their organizations and communities more…

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A cartoon graphic of robotic arms filling in images and emails on a computer

One email marketing strategy to rule them all… unleash the power of automation

By Tonya Angell on Jun. 06, 2023

Tired of manually sending out emails and trying to keep up with your growing subscriber list? It's time to unleash the power of automation and create a comprehensive email marketing strategy that will take your campaigns to the next level. Steps to Improve Your Email Marketing Strategy Step 1:…

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Traverse City act on use case

Let numbers do the talkin’: how Traverse City Tourism increased email open rates by 583%

By Deanna Sparling on May 26, 2023

Traverse City, Michigan, is a city between nature and water. Travelers can nestle into a community where there’s always something happening — whether you’re visiting the water, the trails, or the spring cherry blossom trees (a crowd-pleasing favorite). Traverse City Tourism, the destination…

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