Have you ever signed up for an online newsletter or subscription and received a confirmation or welcome email within the first two days? Chances are if you have, you opened it. This article contains seven tips for sending effective automated welcome emails and includes examples from some destination…
Read More
Unlike leisure travelers, meetings and events planners come to destination management organization (DMO) websites with one mission in mind — to discover if this destination is the right destination for their particular meeting or event. You want to make it easy for them to say, “Yes, it is.” Here…
Read More
As a blended family with five teenagers in the house, I have a front-row seat of how Gen Z’ers talk, shop, and consume media. But it wasn’t until the stay-at-home orders took effect and we were all forced to spend 24-hours a day together that I really took note of everyone’s use of TikTok, and I…
Read More
When David Aldridge, director of marketing at Visit Virginia’s Blue Ridge, posted this message on Linkedin earlier this year, along with a photo showing a complicated, color-coded calendar of his content strategy (see below), his colleagues took note. “Preach!” said one. “So true!” said…
Read More
With so many competing social media platforms, many destination management organizations (DMOs) have chosen to bypass marketing their destinations on TikTok and instead stick to more familiar platforms like Facebook, LinkedIn, and Instagram. Other DMOs see immense value and potential in TikTok, and…
Read More
We’ve all been there. Clambering over the blogging roadblocks: finding relevant content, writer’s block, writing about something we can’t quite relate to, NOT ENOUGH TIME. That’s where (cue hero music) guest bloggers can come to the rescue! Opening up your writing bench to include your community…
Read More
"For every minute spent organizing, an hour is earned." Ben Franklin Because the tourism industry is in a state of reemergence and adaptation, now is an optimal time to prioritize your organizational strategy for your Simpleview CMS. Using tags and categories according to best practices can…
Read More