Marketing is an ongoing battle for consumers' attention. We’re inundated with content and marketing messages daily, especially via email marketing. Although your subscribers have signed up to receive communication specifically from your destination, those subscribers have likely signed up to receive…
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I recently came across an article published by a trusted and leading source for user experience (UX) research, Nielsen Norman Group, that talks about consistency vs. innovation in UX design. Beyond designing new websites, these practices are general guiding principles that Simpleview follows when…
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If you had a superpower, what would it be? Invisibility? Flying? If your destination marketing organization (DMO) could talk, chances are it would say, “Mindreading!” As a destination marketer, it might feel like you are constantly wishing you could read minds. Would you make different choices for…
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It’s no secret that Simpleview provides tools that empower DMOs to promote and market their destinations. But did you know that when these tools talk to each other, it improves efficiency, streamlines workflows, and saves valuable time and resources? The Simpleview CRM + Act-On integration does…
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Looking for some inspiration to shake things up and get people talking about your destination? Start with these five destination marketing organization (DMO) marketing campaigns. From famous faces to psychic horse whisperers, these innovative campaigns have captured the attention of millions. Let’s…
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Some things deserve the occasional not-so-humble brag. Like the mission to the moon, winning a Nobel Peace Prize, or holding the Guinness World Record for eating the most hot dogs — sometimes bragging is well earned. We think Simpleview CRM is also worth bragging about, and 600+ destination…
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Unlike leisure travelers, meetings and events planners come to destination management organization (DMO) websites with one mission in mind — to discover if this destination is the right destination for their particular meeting or event. You want to make it easy for them to say, “Yes, it is.” Terri…
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This Pride Month, we invite destination marketing organizations (DMOs) to delve into LGBTQ+ history, movements, and impacts on families, communities, and tourism. From boycotts, an increase in hate crimes, and travel advisories, DMOs must consider how to make their organizations and communities more…
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Tired of manually sending out emails and trying to keep up with your growing subscriber list? It's time to unleash the power of automation and create a comprehensive email marketing strategy that will take your campaigns to the next level. Steps to Improve Your Email Marketing Strategy Step 1:…
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Traverse City, Michigan, is a city between nature and water. Travelers can nestle into a community where there’s always something happening — whether you’re visiting the water, the trails, or the spring cherry blossom trees (a crowd-pleasing favorite). Traverse City Tourism, the destination…
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