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Tag: Best Practices

Designing inclusive websites: how to create neurodiverse-friendly online experiences image of woman on tablet showing Visit Chandler, AZ website

Designing inclusive websites: how to create neurodiverse-friendly online experiences

By Adeline Hui on Nov. 07, 2024

Ever felt like a website was made just for you? The colors are easy on the eyes, the fonts are clear, and engaging imagery or video grabs your attention without overwhelming you. The text is easy to read, and the navigation is so intuitive that you barely have to think about where to click next…

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Solo Travel - Woman at train station terminal

The solo travel surge: how your DMO can (and should) cater to the solo traveler trend

By Logan Hildebrand on Sep. 16, 2024

The solo travel market is booming with an increasing number of people choosing to explore the world on their own. This trend is particularly pronounced among women (but applies to all age groups), presenting a significant opportunity for destination marketing organizations (DMOs) to cater to this…

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A hotel lobby with people gathering

Maximize your DMO's event success with 7 key strategies from Eventsforce

By Theresa Fischer on Jul. 30, 2024

Planning events for destination marketing organizations (DMOs) can be stress-free with Eventsforce — an all-in-one platform designed to streamline the entire process. Seamlessly integrated with Simpleview CRM, Eventsforce covers your event planning from start to finish. If that sounds too good to be…

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A UFO creates a crop circle in a field of wheat.

Out-of-this-world (literally) crazy marketing ideas that worked

By Kasey Pooley on Mar. 25, 2024

It’s been a while since our last blog about crazy marketing ideas that worked — and things have only gotten crazier. Destination marketing organizations (DMOs) near and far never seem to disappoint when it comes to out-of-the-box marketing. Aliens, sheep, a cocktail-themed vending machine, and even…

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Happy man wearing glasses and a blue shirt listening to a discussion in an office boardroom.

10 (and a half) DMO struggles that Simpleview CRM will solve

By Michael Fiez on Oct. 23, 2023

After 20 years of working alongside tourism pros deep in the tactical application of technology, you learn a few things. You celebrate their successes and strive to solve their most stubborn struggles. For some, it’s desynchronized data. For others, it’s temperamental tools that hinder their work…

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A young man with glasses and a beard sits designing at a desktop computer

5 powerful design tricks to skyrocket your email engagement

By Deanna Sparling on Sep. 15, 2023

Marketing is an ongoing battle for consumers' attention. We’re inundated with content and marketing messages daily, especially via email marketing. Although your subscribers have signed up to receive communication specifically from your destination, those subscribers have likely signed up to receive…

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Website Design Concepts - Paducah KY Example | Simpleview Inc

Striking the right balance: tourism website concepts defined

By John Duncan, UXC on Sep. 08, 2023

I recently came across an article published by a trusted and leading source for user experience (UX) research, Nielsen Norman Group, that talks about consistency vs. innovation in UX design. Beyond designing new websites, these practices are general guiding principles that Simpleview follows when…

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High angle view of business people discussing at lobby.

Give this (mind) a read 🧠 Understanding the thoughts of meeting planners

By Kasey Pooley on Aug. 11, 2023

If you had a superpower, what would it be? Invisibility? Flying? If your destination marketing organization (DMO) could talk, chances are it would say, “Mindreading!” As a destination marketer, it might feel like you are constantly wishing you could read minds. Would you make different choices for…

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Act-On CRM Integration

Act-On + CRM integration: saving you time, time & time again

By Kasey Pooley on Aug. 02, 2023

It’s no secret that Simpleview provides tools that empower DMOs to promote and market their destinations. But did you know that when these tools talk to each other, it improves efficiency, streamlines workflows, and saves valuable time and resources? The Simpleview CRM + Act-On integration does…

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Two women sit at a bar sharing a beer and plates of food

You curd that right! More crazy DMO marketing ideas that worked

By Eileen Connell on Aug. 01, 2023

Looking for some inspiration to shake things up and get people talking about your destination? Start with these five destination marketing organization (DMO) marketing campaigns. From famous faces to psychic horse whisperers, these innovative campaigns have captured the attention of millions. Let’s…

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