The ability of destination marketing organizations (DMOs) to effectively compete and grow can be enhanced by creating opportunities for in-depth dialogues with and feedback from key meeting marketers and event professionals who have comprehensive knowledge and understanding regarding industry…
Read More
There’s no such thing as too much information for destination sales teams, and since launching Simpleview’s Insights Hub, destination marketing organizations (DMOs) have had access to unique insights and trends to help plan, pivot, and make important decisions. In this recent video, Christine…
Read More
As managing director of 2Synergize, LLC, a Simpleview consulting company, Christine “Shimo” Shimasaki helps Destination Marketing Organizations (DMOs) and Convention and Visitor Bureaus (CVBs) create competitive advantages in the meetings market. In this video, Shimo speaks to the importance of…
Read More
Read time 6 min — Chances are you’ve heard the trending phrases “women empowering women” and “the future is female,” but what do those really mean? How do they apply to women in the workplace? And how can destination marketing organizations (DMOs) embrace, embody, and encourage female professional…
Read More
Comic Conventions Today A stormtrooper, a Spider-Man, and a Harley Quinn walk into a bar … which means it must be Comic-Con season. The popularity of comic conventions, particularly San Diego’s, has skyrocketed since their inception in 1970. Comic-Cons offer a way to unify people of all walks of…
Read More
Are your sales and marketing teams working on a sales enablement strategy? In this video, Christine "Shimo" Shimasaki predicts how DMO teams will adapt their approach in the future. As managing director of 2Synergize, LLC, a Simpleview consulting company, Shimo helps Destination Marketing…
Read More
Over the past year, the MINT+ cooperative database has seen significant upgrades designed to improve its value to subscribers. What started more than 100 years ago as information scribbled on sheets of paper has evolved into one of the industry’s most useful prospecting tools. When Simpleivew…
Read More
Our webinar in early 2021 that focused on crossover goals was heavily attended by the destination marketing organization (DMO) sales community and continues to be an important discussion going forward. In a recent FuturePace community workshop, we again visited using crossover goals to determine…
Read More
When it comes to closing leads, sales managers know how to get the job done — but what are some of the issues that are slowing down their process? We’re going to break down three struggles that you may deal with as a sales manager and how Simpleview CRM enables you to tear down the barriers holding…
Read More
As managing director of 2Synergize, LLC, a Simpleview consulting company, Christine “Shimo” Shimasaki helps Destination Marketing Organizations (DMOs) and Convention and Visitor Bureaus (CVBs) create competitive advantages in the meetings market. Known throughout the industry as a thought leader…
Read More