Innovators & Influencers — a destination marketing organization (DMO) deserving of a spotlight and applause. This special edition of Innovators & Influencers features Experience Columbus and its Diversity Apprenticeship Program. The destination marketing organization (DMO) launched a Diversity…
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Innovators & Influencers — a destination marketing organization (DMO) deserving of a spotlight and applause. This special edition of Innovators & Influencers features Tulsa Sports Commission and its song-filled success in winning the bid for the World Breaking Classic — an international breakdance…
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Grand Rapids, Michigan, was named one of the Midwest’s best convention cities for 2022 and one of America’s top 25 convention cities by MeetingSource — so it’s no surprise that Experience Grand Rapids puts a high value on making sure event planners have a personalized experience that meets their…
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Victoria, Canada, is a one-of-a-kind vacation spot that boasts boutique hotels, world-class attractions, and fresh farm-to-table dining. With such a lavish lifestyle to entice travelers, Destination Greater Victoria has the mighty task of juggling the nearly four million visitors each year and the…
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Explore. Discover. All Systems Go for Simpleview Summit 2023! You might have a list of what makes Simpleview Summit such a can’t-miss conference (we certainly do!) New ideas, networking with peers, and learning about the latest trends in travel, tourism, and meetings and events are just the…
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We propose it's time to go above and beyond with SendSites! Built specifically for the hospitality industry, SendSites offers high-quality, curated web-based proposals for group sales professionals, streamlining the proposal development process so you can focus on selling. Destination marketing…
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In this video, Christine “Shimo” Shimasaki discusses the Simpleview Sales Quarterly report’s spotlight on the health of the sales pipeline. Using the timeliest data pulled from CRM data of 215 DMOs, there are insights to be had and a story to be told about how the event and sales cycles compared to…
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We visited. We brainstormed. We had a blast! Since joining the Simpleview team as the new events manager in June 2022, I have been anxiously anticipating the moment I was able to visit the site of Simpleview Summit 2023 in Houston, Texas. As I arrived at the Marriott Marquis Houston, my excitement…
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In this video, Christine “Shimo” Shimasaki discusses the need for sales professionals to assess where they can be most helpful to planners and how doing customer research is critical — as is demonstrating to planners that they’ve done their homework and understand their needs. Shimasaki is the…
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In this two-part video, “In Session … With Professor Shimo,” Christine “Shimo” Shimasaki discusses stakeholder perception of DMO sales strategies. Do sales goals actually influence the right sales behavior? The details are in your data. Watch these videos to help your DMO use data to become better…
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