As destination marketing organization (DMO) sales professionals, you are the bridge between meeting planners and the unparalleled offerings of your destination. Recent insights from the 2024 Future Partners State of the Meetings Industry survey and the Cvent 2025 Planner Sourcing report shed light…
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Excel becomes a powerful tool for analysis and visualization when exporting MINT+ data from a curated Query Builder. This dataset includes detailed event information like meeting names, locations, dates, room bookings, attendance, and contact details. With 500 rows (the export maximum), Excel…
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Historically, many destinations have viewed MINT+ as a database for large destinations and citywide events. In fact, 50% of our subscribers have no convention center or a small conference center with less than 100,000 square feet of exhibit space. A wide cross-section of all-size DMOs contributes…
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You might eagerly await the Simpleview Sales Quarterly (SSQ) to get an up-to-date look at lead and booking volume. Diving into aggregated sales data from destination marketing organizations (DMOs) on booking growth or decline helps you to level set — and examining the pipeline is a good indicator of…
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The first quarter of 2025 paints a mixed picture for the meetings and events industry. According to the aggregated Simpleview Sales Quarterly (SSQ) data, early indicators show modest declines in lead generation and bookings, raising concerns about broader economic pressures that may shape the months…
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Destination marketing organizations (DMOs) are tasked with attracting and securing meetings, conventions, and events that fuel local economies. Managing a growing volume of requests for proposals (RFPs), coordinating with venue partners, and nurturing client relationships can quickly become…
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This Just In! The 2Synergize consulting team is up to something exciting, and we can’t wait to share it with you. We’ve partnered with the digital marketing experts at Simpleview, combining our industry sales expertise and data insights with their marketing savvy. Together, we’ve developed and are…
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As a DMO sales professional, having a strong understanding of how data is organized in MINT+ can significantly enhance your ability to succeed. Whether you're looking to gain deeper account knowledge, build your CRM, or prospect effectively, knowing how to navigate and use MINT+ data will help you…
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Destination marketing organizations (DMOs) are traditionally associated with promoting leisure travel — drawing vacationers with stunning visuals, appealing itineraries, and curated experiences. While leisure remains crucial, focusing exclusively on this market may leave a destination’s full…
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The latest data is in: With 2025 underway, DMOs looking to drive conversations with planners and stay ahead of the competition can get access to our 2024 year-end data for fresh insights into your city benchmarks and rankings. If you are not familiar with 2Synergize’s DACC (Destination…
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