“Without data, you’re just another person with an opinion.” — William Edwards Deming The main objective of a sales data analyst is to help develop strategies that improve sales productivity for the organization. Several sales leaders in our DMO community were curious about how this role is…
Read More
If you had a superpower, what would it be? Invisibility? Flying? If your destination marketing organization (DMO) could talk, chances are it would say, “Mindreading!” As a destination marketer, it might feel like you are constantly wishing you could read minds. Would you make different choices for…
Read More
Some things deserve the occasional not-so-humble brag. Like the mission to the moon, winning a Nobel Peace Prize, or holding the Guinness World Record for eating the most hot dogs — sometimes bragging is well earned. We think Simpleview CRM is also worth bragging about, and 600+ destination…
Read More
Unlike leisure travelers, meetings and events planners come to destination management organization (DMO) websites with one mission in mind — to discover if this destination is the right destination for their particular meeting or event. You want to make it easy for them to say, “Yes, it is.” Terri…
Read More
Since debuting in 2020, FuturePace has become a powerful tool for destination marketing organizations (DMOs) seeking to improve their pace reporting and make better-informed decisions based on accurate forecasting data. With FuturePace, DMOs can identify and address problems before they arise…
Read More
Lexington, Kentucky, boasts a new convention center, along with 12 convention hotels located within a convenient 15-minute drive from the airport and downtown. Moreover, with its rich heritage in horse racing, bourbon production, and bluegrass music, Lexington has an undeniable charm that sets it…
Read More
Innovators & Influencers — a destination marketing organization (DMO) deserving of a spotlight and applause. This special edition of Innovators & Influencers features Experience Columbus and its Diversity Apprenticeship Program. The destination marketing organization (DMO) launched a Diversity…
Read More
Innovators & Influencers — a destination marketing organization (DMO) deserving of a spotlight and applause. This special edition of Innovators & Influencers features Tulsa Sports Commission and its song-filled success in winning the bid for the World Breaking Classic — an international breakdance…
Read More
Grand Rapids, Michigan, was named one of the Midwest’s best convention cities for 2022 and one of America’s top 25 convention cities by MeetingSource — so it’s no surprise that Experience Grand Rapids puts a high value on making sure event planners have a personalized experience that meets their…
Read More
Victoria, Canada, is a one-of-a-kind vacation spot that boasts boutique hotels, world-class attractions, and fresh farm-to-table dining. With such a lavish lifestyle to entice travelers, Destination Greater Victoria has the mighty task of juggling the nearly four million visitors each year and the…
Read More