Using Excel to analyze MINT+ data from Query Builder

Excel becomes a powerful tool for analysis and visualization when exporting MINT+ data from a curated Query Builder. This dataset includes detailed event information like meeting names, locations, dates, room bookings, attendance, and contact details. With 500 rows (the export maximum), Excel…

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MINT+ delivers big for small destinations

Historically, many destinations have viewed MINT+ as a database for large destinations and citywide events. In fact, 50% of our subscribers have no convention center or a small conference center with less than 100,000 square feet of exhibit space. A wide cross-section of all-size DMOs contributes…

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Hotbeds for growth in DMO sales deployment

You might eagerly await the Simpleview Sales Quarterly (SSQ) to get an up-to-date look at lead and booking volume. Diving into aggregated sales data from destination marketing organizations (DMOs) on booking growth or decline helps you to level set — and examining the pipeline is a good indicator of…

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Understanding MINT+ Data for Prospecting

As a DMO sales professional, having a strong understanding of how data is organized in MINT+ can significantly enhance your ability to succeed. Whether you're looking to gain deeper account knowledge, build your CRM, or prospect effectively, knowing how to navigate and use MINT+ data will help you…

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