The 2026 Q1 edition of the Simpleview Sales Quarterly (SSQ) report is here, and it has some promising takeaways for destination marketing organizations (DMOs). A snapshot of the SSQ The first quarter of 2026 signaled a market in motion, where demand is building, even as conversion patterns continue…
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If you’ve talked with a meeting planner lately, you’ve probably heard a familiar theme: “I just used ChatGPT to find that.” Artificial intelligence (AI) is now baked into the early stages of how planners work; whether they’re shortlisting destinations, drafting an agenda, or gathering local info…
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At Destinations International’s MarCom Summit, we had the privilege of chatting with Andrea Robyns, marketing technology director at Experience Grand Rapids, about a recent project that blended something destination marketing organizations (DMOs) don’t always see working hand‑in‑hand: creative…
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Meetings and events are changing. Our commitment to destination data is not. The Simpleview Sales Quarterly (SSQ) 2025 Year-End Review offers a comprehensive look at where the meetings industry stands and where it's going next. The insights that destination marketing organization (DMO) sales leaders…
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The Overnight Room Demand Analyzer (ORDA), highlighted in a recent webinar, helps destinations capture the full impact of conventions by measuring stays both inside and outside contracted blocks. Through the leveraging of attendee data, event parameters, and room pickup, ORDA validates economic…
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In times of political unrest, economic instability, or unexpected disruptions, uncertainty becomes the only certainty. For destination marketing organizations (DMOs), these moments are not just challenges — they're opportunities to lead their markets through recovery. As the leader of citywide…
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As destination marketing organization (DMO) sales professionals, you are the bridge between meeting planners and the unparalleled offerings of your destination. Recent insights from the 2024 Future Partners State of the Meetings Industry survey and the Cvent 2025 Planner Sourcing report shed light…
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Excel becomes a powerful tool for analysis and visualization when exporting MINT+ data from a curated Query Builder. This dataset includes detailed event information like meeting names, locations, dates, room bookings, attendance, and contact details. With 500 rows (the export maximum), Excel…
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Historically, many destinations have viewed MINT+ as a database for large destinations and citywide events. In fact, 50% of our subscribers have no convention center or a small conference center with less than 100,000 square feet of exhibit space. A wide cross-section of all-size DMOs contributes…
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You might eagerly await the Simpleview Sales Quarterly (SSQ) to get an up-to-date look at lead and booking volume. Diving into aggregated sales data from destination marketing organizations (DMOs) on booking growth or decline helps you to level set — and examining the pipeline is a good indicator of…
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