The first quarter of 2025 paints a mixed picture for the meetings and events industry. According to the aggregated Simpleview Sales Quarterly (SSQ) data, early indicators show modest declines in lead generation and bookings, raising concerns about broader economic pressures that may shape the months…
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Destination marketing organizations (DMOs) are tasked with attracting and securing meetings, conventions, and events that fuel local economies. Managing a growing volume of requests for proposals (RFPs), coordinating with venue partners, and nurturing client relationships can quickly become…
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This Just In! The 2Synergize consulting team is up to something exciting, and we can’t wait to share it with you. We’ve partnered with the digital marketing experts at Simpleview, combining our industry sales expertise and data insights with their marketing savvy. Together, we’ve developed and are…
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As a DMO sales professional, having a strong understanding of how data is organized in MINT+ can significantly enhance your ability to succeed. Whether you're looking to gain deeper account knowledge, build your CRM, or prospect effectively, knowing how to navigate and use MINT+ data will help you…
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Destination marketing organizations (DMOs) are traditionally associated with promoting leisure travel — drawing vacationers with stunning visuals, appealing itineraries, and curated experiences. While leisure remains crucial, focusing exclusively on this market may leave a destination’s full…
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The latest data is in: With 2025 underway, DMOs looking to drive conversations with planners and stay ahead of the competition can get access to our 2024 year-end data for fresh insights into your city benchmarks and rankings. If you are not familiar with 2Synergize’s DACC (Destination…
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Planning events for destination marketing organizations (DMOs) can be stress-free with Eventsforce — an all-in-one platform designed to streamline the entire process. Seamlessly integrated with Simpleview CRM, Eventsforce covers your event planning from start to finish. If that sounds too good to be…
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There’s no such thing as too much information for destination sales teams and since the launch of Simpleview’s Insights Hub, destination marketing organizations (DMOs) have had access to unique insights and trends to help plan, pivot, and make important decisions. This type of data is critical when…
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A venue's website isn't just an online address, it's the front door to unforgettable experiences. For event planners, fans, and attendees, that first click sets the tone. The best venues know their sites aren’t simple brochures; they’re strategic and powerful tools that build trust, spark…
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Eventsforce releases a scalable event app solution using an upgraded technology stack LONDON, UK — Eventsforce, powered by Simpleview, has released the Eventsforce mobile app — a scalable event app solution designed to drive event planning success. The new mobile app utilizes an upgraded technology…
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