Over the past year, the MINT+ cooperative database has seen significant upgrades designed to improve its value to subscribers. What started more than 100 years ago as information scribbled on sheets of paper has evolved into one of the industry’s most useful prospecting tools. When Simpleivew…
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Our webinar in early 2021 that focused on crossover goals was heavily attended by the destination marketing organization (DMO) sales community and continues to be an important discussion going forward. In a recent FuturePace community workshop, we again visited using crossover goals to determine…
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When it comes to closing leads, sales managers know how to get the job done — but what are some of the issues that are slowing down their process? We’re going to break down three struggles that you may deal with as a sales manager and how Simpleview CRM enables you to tear down the barriers holding…
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As managing director of 2Synergize, LLC, a Simpleview consulting company, Christine “Shimo” Shimasaki helps Destination Marketing Organizations (DMOs) and Convention and Visitor Bureaus (CVBs) create competitive advantages in the meetings market. Known throughout the industry as a thought leader…
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Group planners, rejoice, it’s time to bid adieu to RSVP! Late in 2021, we released our Eventsforce and CRM integration for single attendee booking. Since then, we’ve worked to set up group booking registration. If you read our previous post, “CRM + Eventsforce: name a better duo, we’ll wait,” then…
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Innovators & Influencers — a destination marketing organization (DMO) deserving of a spotlight and applause. This special edition of Innovators & Influencers features Visit South Bend Mishawaka. The DMO’s mission includes positioning the destination to increase both the number of visitors and…
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When Discover The Palm Beaches sought to keep meetings and events happening in the early months of the pandemic and position itself as a preferred destination for the recovery, one realization guided its efforts: the customer journey. The customer journey was now a health and safety journey, it…
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Have you ever signed up for an online newsletter or subscription and received a confirmation or welcome email within the first two days? Chances are if you have, you opened it. This article contains seven tips for sending effective automated welcome emails and includes examples from some destination…
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Batter up! It's time to promote a local sporting event in your destination, but you are unsure where to start. Destination marketing organizations (DMOs) utilize many products and tools to market sporting events to travelers and locals, but just how should your destination use these products to hit…
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You probably already know why you want to attend Simpleview Summit 2022 — new ideas, connecting with peers, learning about the latest trends, to name a few — but does your manager still need convincing? To help, we've listed a few beneficial takeaways from Summit that will help you and your team…
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