Destination marketers live in a different world now than they did just a few years ago. Artificial Intelligence (AI), digital privacy, new platforms, and more technology revolutions have fundamentally changed the way we market. Today we have more competition — and more complexity — than ever, which…
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The death of third-party cookies. Google’s plans to sunset cookies in 2024 left marketers in a fog of uncertainty. Many were, and still are, over-reliant on 3rd party cookie strategies fueled by consumer tracking. Recent studies have shown that 75% of marketers still rely heavily on third-party…
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When the Simpleview crew descends on Milwaukee in 10 days (but who’s counting) for Simpleview Summit, it'll be for a number of reasons. The peer-to-peer exchange of ideas. A reunion with old friends, and an introduction to new ones. Deep dives that help you maximize your platforms and discover new…
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Artificial intelligence (AI) took the world — and marketers — by storm when Chat GPT first started answering our questions. I remember the debates. Is this a fad destined to fade? A revolutionary piece of tech that will remove the need for humans to still perform their jobs? A new way of working…
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As 2024 begins and we eagerly look forward to a new year, we wanted to take a moment to look back at the last year. What stories struck a chord in our industry? What trends and tactics shaped the last year? Which innovative solutions, campaigns, and ideas can you apply to your planning? Let’s take…
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The end of the year is the perfect time to look forward and project what a new year may hold. What will define our marketing? Our industry? Our lives? Of course, no one knows the answers. But we can use trends, data, and industry insights to see where the ripples lead. We polled our digital…
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As joyful jingles score Black Friday commercials, turkeys start flying off the shelves, and December’s many multicultural holidays sit on the horizon, one thing is clear: the holiday season is officially here. Amid all the holiday hustle to come, destinations have a chance to thrive. Engagement for…
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I love hearing about trends. In the fast-moving world of digital marketing, they tell me about what’s happening, if I’m moving in the right direction, or if there are things outside my scope that I should consider. Here are the four tactics capturing my attention lately that your destination…
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A colleague of mine, Tracy LeGault, once told me never to trust cookies that I couldn’t eat. I chuckled and laughed it off at the time, but today it seems she may have been on to something. For as long as I can remember, we’ve been using cookies to understand consumer behavior better, track…
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Destination marketers have had to shift their strategies many times throughout the pandemic. Along with those shifts and to better prepare for the road to recovery, DMOs should also consider reevaluating their KPIs and metrics. In episode 151 of The Layover Live, our Strategic Analyst, Grant…
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