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Category: Layover

Phoenix Arizona

Layover Live insights: essential AI skills for savvy destination marketers

By Jason Swick on Nov. 19, 2024

Artificial intelligence (AI) is already impacting destination marketers ... and it’s here to stay. Savvy marketers are exploring how AI can give them an edge. Across the industry, destination marketing organizations (DMOs) and their teams are integrating these tools to cut manual tasks, increase…

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Phoenix Arizona

Layover Live insights: revisiting digital marketing predictions for 2024

By Jason Swick on Sep. 26, 2024

Did third-party cookies stay in place? Did sports ignite more travel? Did a return to the office lead to a return to vacations — and record-breaking web traffic? Earlier this year, we made some predictions about the trends, tactics, and strategies that would shape the digital marketing landscape in…

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Phoenix Arizona

Layover Live insights: how destination marketers can navigate an ever-evolving landscape

By Jason Swick on Jun. 27, 2024

Destination marketers live in a different world now than they did just a few years ago. Artificial Intelligence (AI), digital privacy, new platforms, and more technology revolutions have fundamentally changed the way we market. Today we have more competition — and more complexity — than ever, which…

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Phoenix Arizona

Layover Live insights: Destinations must ditch third-party reliance and activate first-party data

By Jason Swick on May 16, 2024

The death of third-party cookies. Google’s plans to sunset cookies in 2024 left marketers in a fog of uncertainty. Many were, and still are, over-reliant on 3rd party cookie strategies fueled by consumer tracking. Recent studies have shown that 75% of marketers still rely heavily on third-party…

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Phoenix Arizona

Layover Live insights: a digital marketer’s guide to Simpleview Summit

By Jason Swick on Mar. 28, 2024

When the Simpleview crew descends on Milwaukee in 10 days (but who’s counting) for Simpleview Summit, it'll be for a number of reasons. The peer-to-peer exchange of ideas. A reunion with old friends, and an introduction to new ones. Deep dives that help you maximize your platforms and discover new…

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Phoenix Arizona

Layover Live insights: exploring Google’s Gemini & other content trends

By Jason Swick on Mar. 07, 2024

Artificial intelligence (AI) took the world — and marketers — by storm when Chat GPT first started answering our questions. I remember the debates. Is this a fad destined to fade? A revolutionary piece of tech that will remove the need for humans to still perform their jobs? A new way of working…

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A woman on a beach draws 2023 into the sand

2023 rewind: revisiting the trends, tactics & stories from the past year

By Michael Fiez on Jan. 03, 2024

As 2024 begins and we eagerly look forward to a new year, we wanted to take a moment to look back at the last year. What stories struck a chord in our industry? What trends and tactics shaped the last year? Which innovative solutions, campaigns, and ideas can you apply to your planning? Let’s take…

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Phoenix Arizona

Layover Live insights: digital marketing predictions DMOs need to know in 2024

By Jason Swick on Dec. 14, 2023

The end of the year is the perfect time to look forward and project what a new year may hold. What will define our marketing? Our industry? Our lives? Of course, no one knows the answers. But we can use trends, data, and industry insights to see where the ripples lead. We polled our digital…

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Phoenix Arizona

Layover Live insights: unlock the magic of seasonal marketing

By Jason Swick on Nov. 16, 2023

As joyful jingles score Black Friday commercials, turkeys start flying off the shelves, and December’s many multicultural holidays sit on the horizon, one thing is clear: the holiday season is officially here. Amid all the holiday hustle to come, destinations have a chance to thrive. Engagement for…

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Phoenix Arizona

Layover Live insights: how DMOs can tackle top digital marketing trends

By Jason Swick on Oct. 26, 2023

I love hearing about trends. In the fast-moving world of digital marketing, they tell me about what’s happening, if I’m moving in the right direction, or if there are things outside my scope that I should consider. Here are the four tactics capturing my attention lately that your destination…

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