Data forms the foundation for any organization’s success as it provides invaluable insights that inform action. As data privacy, data storage and analytics tracking continue to evolve, destination marketers should stay up to date in this area. Eric Rankin, VP of Product Development at Simpleview…
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COVID-19 has had an immense impact on the tourism industry. We’ve had to continually adapt to changes in budgets, travel behaviors, stakeholder needs and much more. The first week of this year has already shown to be unpredictable and volatile, but as destination marketers look to the remainder of…
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Google updates or adjusts their algorithm hundreds of times every year, and while most of those updates are small, every once in a while there are bigger releases. One of Google’s latest announcements is around the Page Experience update that takes effect in May 2021. With about six months remaining…
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Throughout the pandemic, we have showcased dozens of DMOs who have been creatively reaching their audiences across search, content marketing, social media, email and paid media. Social media and search are both effective and efficient paid media channels to reach target audiences. One DMO that has…
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Personalized content is a powerful tool that can help you address the needs of different geographic regions by serving them relevant, personalized messaging and content. By engaging the visitor based on their location, you can serve the right message at the right time, which can complement and…
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When the pandemic began, the majority of destination marketing organizations paused their advertising. Over the last few months, DMOs have been ramping up their paid media when the timing was right for their destinations. Deciding when to do so depends on many factors, such as the readiness of your…
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The COVID-19 pandemic may be one of the worst crises in living memory for many of us, and you’d be hard pressed to find an industry as hard hit as travel. But it is without question that the travel and tourism industry has done one thing really well — that is, it has banded together, and in some…
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In recent episodes of The Layover Live we’ve covered how to create engaging content for social media, email marketing, video, UGC and more. One medium that we haven’t mentioned much about, but one that DMOs should certainly consider, is audio. Audio is also a powerful, timely medium, and has…
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COVID-19 has disrupted the travel industry in a big way, but DMOs are resilient and have quickly shifted their marketing through the different stages of the pandemic. Our team at Simpleview has been following several travel indicators and data sources to help guide our clients’ marketing strategy…
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There’s no doubt that paid media has been one of the most disrupted marketing channels during COVID-19. One of the most common questions our team has been asked time and time again during the pandemic is “when should I start advertising again?” While the answer will vary greatly depending on your…
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