What elements on your website are the most effective at driving visitation? What behaviors signal travel intent? Just how effective are destination marketing organizations (DMOs) at bringing guests into a destination? We’re about to find out. Simpleview is teaming up with Miles Partnership and…
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Consistent funding is essential to fueling tourism initiatives that drive economic growth, job creation, and destination development. But what happens when an unforeseen outside force strikes? A 2022 study by Destinations International showed that public funding accounts for 92% of destination…
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At Simpleview, we’re convinced we have the best clients in the industry, so we’re proud to attract best-in-class employees to support them. Part of the Simpleview difference is our employees — best-in-class software engineers, digital marketing experts, former customers, tourism professionals…
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With the announcement of Christine “Shimo” Shimasaki’s upcoming retirement and the passing of the torch to her successor, Vail Ross … surely, you have a lot of questions. What will Shimo do next? What are some of Vail’s priorities as future managing director of 2Synergize? What will Shimo’s…
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At Simpleview, we’re convinced we have the best clients in the industry — so we’re proud to attract best-in-class employees to support them. To continue the goal of investing strongly in talent, fostering inclusion, and curating company culture, we’re happy to announce recent promotions that play a…
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The Simpleview team took the pulse of destination marketing organizations (DMOs) to better understand who, what, and how they will evolve over the next few years. More than 100 DMOs responded to the questionnaire, and initial results were shared at Simpleview’s annual Summit in April. In this…
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Read time 3 min — The Simpleview team took the pulse of destination marketing organizations (DMOs) to better understand who, what, and how they will evolve over the next few years. More than 100 DMOs responded to the questionnaire, and initial results were shared at Simpleview’s annual Summit in…
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Read time 8 min — Augmented reality. Virtual reality. The metaverse. Trying to keep track of all the ways that destinations have to think about traveler experiences in the future is … well, it’s a little bit much, isn’t it? For a large portion of the traveling population, the only type of…
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Read time 3 min — The results are in from the first-ever Future of Tourism survey that Simpleview conducted in March 2022, and it's clear that while most destination marketing organizations (DMOs) focus first on the leisure traveler, in an ideal world, the focus would broaden. The Simpleview team…
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The 39th annual National Travel and Tourism Week (NTTW) is taking place May 1-7. This is a time to recognize the future of travel and the critical role our industry will play in rebuilding the workforce — helping communities recover, fostering sustainability, ushering in new innovations, and…
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