Catch up with Jason Swick as he shares his top three takeaways from the ESTO 2021 in Los Angeles. Tune in to hear about the importance of embracing disruption, adapting to change, and observing data to develop strategies that lead to action. We hope you enjoyed connecting with Jason at Simpleview’s…
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Moments of Greatness — a destination marketing organization (DMO) deserving of a spotlight and applause. For our very first Moments of Greatness, we are featuring Stevens Point Area and their willingness to go above and beyond to improve their destination. On Friday, July 23, Stevens Point Area…
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Each year, the Southeast Tourism Society (STS) hosts Marketing College, a week-long curriculum that teaches marketing techniques from all facets of the tourism industry. This year, it was held in June in Macon, Georgia. Simpleview awarded scholarships to two communications professionals from client…
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Let’s talk Booking Practices The Booking Practices Study looks at the booking practices of over 45 destinations and covers Citywide/Convention Center, Self-Contained, Multi-Year, Cancellations and Sporting Events…
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After taking a big hit in 2020, the U.S. meetings industry is beginning to show signs of a recovery. This post walks through the trajectory of the recovery to date to allow us to see where the industry is headed. We make some interesting state-by-state comparisons and examine if differing state…
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Like them or not, hybrid events and meetings are here to stay … at least for the time being. The good news is there’s a lot to like about them! They allow more people to attend who otherwise might not, they give attendees the ability to share and re-watch content, and they offer valuable data and…
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In destination marketing, we’ve seen a major shift from print to online in all forms. Printed visitors guides are becoming digital, traditional newspaper and magazine ads are transitioning to online ones, and meeting and event proposals are trending in that same direction. Request for Proposals…
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Prior to the pandemic, the meetings and event industry supported 5.9 million American jobs and spurred hundreds of billions of dollars in annual revenue. This year, in celebration of Global Meetings Industry Day, and in anticipation of the impending return of in-person meetings and events, we’ve…
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It’s no secret that TikTok has quickly become the latest viral trend in social media marketing, with more than one billion active users worldwide. We recently shared an article about why TikTok may be the future of destination marketing, and today, we want to share some examples of destinations that…
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Every holiday season, destination organizations do their part in encouraging people to #ShopSmall and boost the local economy. This year is certainly no exception, as small businesses across the country struggle to stay afloat amid the pandemic. In these difficult times, destinations have stepped…
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