Like them or not, hybrid events and meetings are here to stay … at least for the time being. The good news is there’s a lot to like about them! They allow more people to attend who otherwise might not, they give attendees the ability to share and re-watch content, and they offer valuable data and…
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In destination marketing, we’ve seen a major shift from print to online in all forms. Printed visitors guides are becoming digital, traditional newspaper and magazine ads are transitioning to online ones, and meeting and event proposals are trending in that same direction. Request for Proposals…
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Prior to the pandemic, the meetings and event industry supported 5.9 million American jobs and spurred hundreds of billions of dollars in annual revenue. This year, in celebration of Global Meetings Industry Day, and in anticipation of the impending return of in-person meetings and events, we’ve…
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It’s no secret that TikTok has quickly become the latest viral trend in social media marketing, with more than one billion active users worldwide. We recently shared an article about why TikTok may be the future of destination marketing, and today, we want to share some examples of destinations that…
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Every holiday season, destination organizations do their part in encouraging people to #ShopSmall and boost the local economy. This year is certainly no exception, as small businesses across the country struggle to stay afloat amid the pandemic. In these difficult times, destinations have stepped…
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We are excited to introduce The Meeting Place, a virtual community for global meetings and events professionals. Here at Simpleview, we know firsthand just how much the COVID-19 pandemic has impacted meetings and events industry, so we wanted to create a space to share resources and insights to help…
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It’s no secret that the tourism industry remains one of the industries hardest-hit by the COVID-19 pandemic. Hundreds of thousands of hospitality professionals across the globe have been affected in one way or another, and the team at Greater Palm Springs Convention & Visitors Bureau wanted to find…
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This year has dealt a huge challenge to the meetings and events industry. For us, this means continuing to adapt and grow our world-class tools to use data more effectively and refine our systems for greater efficiency to help our customers during the recovery and beyond. One perfect example of this…
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This content was originally featured in the webinar, “ICCA & Simpleview Global Conversations: How Covid-19 Changes Organizers’ Needs and Partner Relationships” Respected meeting organizers Lisa Astorga, director of meetings for the International Society on Thrombosis and Haemostais and Gregg H…
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In 2018, more than 768 million vacation days went unused. In fact, more than half of working Americans reported having leftover vacation days at the end of the year. You might think that they’re choosing not to take vacation days because they’re “too busy at work.” But more often than not, it just…
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