The Simpleview team took the pulse of destination marketing organizations (DMOs) to better understand who, what, and how they will evolve over the next few years. More than 100 DMOs responded to the questionnaire, and initial results were shared at Simpleview’s annual Summit in April. In this…
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Read time 3 min — The Simpleview team took the pulse of destination marketing organizations (DMOs) to better understand who, what, and how they will evolve over the next few years. More than 100 DMOs responded to the questionnaire, and initial results were shared at Simpleview’s annual Summit in…
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Read time 8 min — Augmented reality. Virtual reality. The metaverse. Trying to keep track of all the ways that destinations have to think about traveler experiences in the future is … well, it’s a little bit much, isn’t it? For a large portion of the traveling population, the only type of…
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Read time 3 min — The results are in from the first-ever Future of Tourism survey that Simpleview conducted in March 2022, and it's clear that while most destination marketing organizations (DMOs) focus first on the leisure traveler, in an ideal world, the focus would broaden. The Simpleview team…
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The 39th annual National Travel and Tourism Week (NTTW) is taking place May 1-7. This is a time to recognize the future of travel and the critical role our industry will play in rebuilding the workforce — helping communities recover, fostering sustainability, ushering in new innovations, and…
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This past September, Apple released its highly anticipated Mail Privacy Protection (MPP) feature to iOS15 and iPadOS 15 devices. While it’s not available yet for Macbooks, it will be available by the end of the year when MacOS Monterey is released. The MPP affects any email opened through the Apple…
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Catch up with Jason Swick as he shares his top three takeaways from the ESTO 2021 in Los Angeles. Tune in to hear about the importance of embracing disruption, adapting to change, and observing data to develop strategies that lead to action. We hope you enjoyed connecting with Jason at Simpleview’s…
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Moments of Greatness — a destination marketing organization (DMO) deserving of a spotlight and applause. For our very first Moments of Greatness, we are featuring Stevens Point Area and their willingness to go above and beyond to improve their destination. On Friday, July 23, Stevens Point Area…
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Each year, the Southeast Tourism Society (STS) hosts Marketing College, a week-long curriculum that teaches marketing techniques from all facets of the tourism industry. This year, it was held in June in Macon, Georgia. Simpleview awarded scholarships to two communications professionals from client…
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Let’s talk Booking Practices The Booking Practices Study looks at the booking practices of over 45 destinations and covers Citywide/Convention Center, Self-Contained, Multi-Year, Cancellations and Sporting Events…
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