It’s no secret that Simpleview provides tools that empower DMOs to promote and market their destinations. But did you know that when these tools talk to each other, it improves efficiency, streamlines workflows, and saves valuable time and resources? The Simpleview CRM + Act-On integration does…
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Tired of manually sending out emails and trying to keep up with your growing subscriber list? It's time to unleash the power of automation and create a comprehensive email marketing strategy that will take your campaigns to the next level. Steps to Improve Your Email Marketing Strategy Step 1:…
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Traverse City, Michigan, is a city between nature and water. Travelers can nestle into a community where there’s always something happening — whether you’re visiting the water, the trails, or the spring cherry blossom trees (a crowd-pleasing favorite). Traverse City Tourism, the destination…
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If emails are part of your marketing plan — a re-engagement campaign should be on your radar! A re-engagement email campaign is a strategic tactic that targets your unengaged or inactive email subscribers to get them re-engaged or removed from your list. You may wonder, “Why would I want to remove…
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When thinking about data and the customers’ journey, it can be quite cumbersome to wrap your head around all the do’s and don’ts. Let’s break subscription management for destination marketing organizations (DMOs) down into easy-to-chew bite-size pieces to understand what it means and why it’s…
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Are you letting automation do the heavy lifting for your destination marketing organization (DMO)? If your answer is either no or “I have no idea,” then this article is for you. Marketing automation services like Simpleview’s partner product, Act-On, can serve your DMO by breaking down lead scoring…
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When Apple’s Mail Privacy Protection (MPP) rolled out in September 2021, email marketers were in a frenzy anticipating how this update would affect email metrics and the world of email marketing. Let's explore how Apple MPP is actually impacting DMO email metrics, particularly open rates, and…
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When it comes to marketing automation for the travel industry, if you’re using Act-On to send your monthly consumer (B2C) newsletter, you’ve hit one important target. If you’re now wanting to up your marketing game, we encourage you to work with your Marketing Automation Specialist to set up…
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It’s 3 a.m., and you can’t sleep. Without turning on a light, you grab your mobile phone and start flipping through your emails. The glaring white light you see during the day is no longer there — your phone has switched to Dark Mode. This article will explore all things Dark Mode, including:…
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Email marketing can be quite a daunting task, as is ensuring that the emails you send are going to be effective on mobile devices. There’s nothing more frustrating than building out an email only to find it’s not optimized for mobile friendly viewing. As of 2021, email statistics reveal that there…
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