Last week on The Layover Live, we focused on the importance of sharing informational and engaging content through social media marketing. This week, our focus was email marketing, as email should also play an important role in your content strategy. Over the course of COVID-19, we’ve shared the…
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These days, most of us have a lot more free time on our hands. (I know I do!) If you’re an #emailgeek like me and you’re having trouble disconnecting from your work during this period of work from home, I’m here to help. I figured I’d put together a list of some of my favorite email resources to…
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It’s a question that no destination marketing organization might ever imagine they’d be faced with: how do you inspire people to visit someday while also urging them to stay home for now? And yet, DMOs across the world have risen to the challenge. We agree with what Rosie Spinks of Skift recently…
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This week on the Layover Live, we’re talking about how destination marketing organizations can navigate the uncharted waters of marketing during the COVID-19 public health crisis. While many unknowns remain, so do the tried-and-true tenets of marketing, principles that will serve as a guiding…
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Email marketing is one of the best resources to reach your audience directly, and during a crisis situation it can make or break your brand. We’ve all experienced at this point the onslaught of emails coming from nearly every brand we’ve interacted with—from that restaurant we dined at once, to more…
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Here at Simpleview, we care about our clients and want you to be able to use your email marketing platform to its fullest potential. We understand the frustration that comes with the ever-changing requirements of email clients around incorporating images and graphics into emails. After all, it’s not…
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Towards the end of 2018, the team at Traverse City Tourism decided that they needed to do something to increase their email engagement. They had an impressive list of more than 200,000 email subscribers, but both their open rates and click-through rates were a bit dismal. With the help of our…
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Last year proved to be our busiest yet. On top of delivering exciting new features and updates to our already powerful tools, we strived to provide you with easier access to valuable solutions through acquisitions and mergers with longtime partners and friends in the industry. Let’s turn back time…
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Some would say email and spam go hand-in-hand. I would say that spam was created to keep the balance of the amazingness that is email. You know — the whole yin yang principle. Nice to Make Your Acquaintance If you’ve worked at all with Simpleview, then you’ve met our famous Director of Network…
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Marketing Automation is a powerful tool, but it can also be a confusing one. Luckily, Simpleview has a solution for you! Our Marketing Automation Specialists Adam Nutting and Christopher Rolls will be answering your questions about Marketing Automation and Act-On in a help-desk style Q&A on…
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