Marketing In Times of Uncertainty

This week on the Layover Live, we’re talking about how destination marketing organizations can navigate the uncharted waters of marketing during the COVID-19 public health crisis. While many unknowns remain, so do the tried-and-true tenets of marketing, principles that will serve as a guiding…

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Traverse City Gets Automated with Act-On

Towards the end of 2018, the team at Traverse City Tourism decided that they needed to do something to increase their email engagement. They had an impressive list of more than 200,000 email subscribers, but both their open rates and click-through rates were a bit dismal. With the help of our…

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Our 2018 Year-in-Review

Last year proved to be our busiest yet. On top of delivering exciting new features and updates to our already powerful tools, we strived to provide you with easier access to valuable solutions through acquisitions and mergers with longtime partners and friends in the industry. Let’s turn back time…

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Welcome to the Marketing Automation Help Desk

Marketing Automation is a powerful tool, but it can also be a confusing one. Luckily, Simpleview has a solution for you! Our Marketing Automation Specialists Adam Nutting and Christopher Rolls will be answering your questions about Marketing Automation and Act-On in a help-desk style Q&A on…

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It’s Beginning to Look a Lot Like Holiday Emails

It’s that time of year when the #PSL (Pumpkin Spice Latte) arrives at Starbucks and the Hallmark channel announces their (seemingly) endless Holiday Movie line-up for this year–OMG! It is also the time when good little DMOs and CVBs will begin planning and outlining holiday and New Year’s Eve…

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