When Apple’s Mail Privacy Protection (MPP) rolled out in September 2021, email marketers were in a frenzy anticipating how this update would affect email metrics and the world of email marketing. Let's explore how Apple MPP is actually impacting DMO email metrics, particularly open rates, and…
Read More
When it comes to marketing automation for the travel industry, if you’re using Act-On to send your monthly consumer (B2C) newsletter, you’ve hit one important target. If you’re now wanting to up your marketing game, we encourage you to work with your Marketing Automation Specialist to set up…
Read More
It’s 3 a.m., and you can’t sleep. Without turning on a light, you grab your mobile phone and start flipping through your emails. The glaring white light you see during the day is no longer there — your phone has switched to Dark Mode. This article will explore all things Dark Mode, including:…
Read More
Email marketing can be quite a daunting task, as is ensuring that the emails you send are going to be effective on mobile devices. There’s nothing more frustrating than building out an email only to find it’s not optimized for mobile friendly viewing. As of 2021, email statistics reveal that there…
Read More
In a world with ever-expanding digital marketing options, it’s not uncommon to ask if email marketing is still important – the short answer: an emphatic yes. More than 70% of marketers believe email is the top form of digital marketing for return on investment. Email ranks higher than paid search…
Read More
In a recent product release, Act-On announced that their all-new Automated Journey Builder would “deliver a more interactive, dynamic, and flexible design experience while expanding a marketer’s ability to engage across channels, touch points, and outcomes.” If you’re a visual thinker like me, the…
Read More
Last week on The Layover Live, we focused on the importance of sharing informational and engaging content through social media marketing. This week, our focus was email marketing, as email should also play an important role in your content strategy. Over the course of COVID-19, we’ve shared the…
Read More
