Veronica Williams
Author
Veronica Williams

With a degree in Leisure Service Management, Travel, Tourism and Commercial Recreation, Veronica Williams brings background and expertise to her position as our resident E-mail Marketing Specialist. Always positive, Veronica's time oscillates between working with clients, developing emails and staying on top of the latest trends.

For more information about strategy and development for your Web projects, e-mail us at info@simpleviewinc.com or call our offices at (520) 575-1151.

It’s Beginning to Look a Lot Like Holiday Emails

It’s that time of year when the #PSL (Pumpkin Spice Latte) arrives at Starbucks and the Hallmark channel announces their (seemingly) endless Holiday Movie line-up for this year–OMG! It is also the time when good little DMOs and CVBs will begin planning and outlining holiday and New Year’s Eve…

Read More

Learning about Impostor Syndrome

As I sat in the crowded ballroom in Boston waiting for the opening speaker for Litmus Live, I thought about how lucky I felt to count myself in attendance. Not all companies provide an education fund enabling their employees to improve themselves professionally, but Simpleview does. This is…

Read More

Updates to Distribion 4.1 Features

With the 4.1 release rolling out to your platform (simpleview.dmplocal.com) the evening of 5/2/2017, we are pleased to announce some of the many features included. (Your users will not be impacted.) From the updated PDF Customizer to even more updates to MAM (Marketing Asset Manager), the 4.1 update…

Read More

Re-engagement Campaigns from A to Z

According to Return Path, marketers send 20% of their emails to inactive subscribers - ouch! Some EPS's set their billing up by the number of subscribers or the number of emails sent, therefore you don't want to continue this practice of giving away your budget. Let's find out more about a…

Read More

Ask the Expert: Answers to Common Email Complaints

You work hard to garner email subscribers and send them relevant content that keeps your destination and DMO top of mind. A little dedicated maintenance on your part will help you keep those subscribers and stay out of SPAM folders. We turned to our resident expert, Veronica Williams, Senior Email…

Read More

Seven Simple Steps to Avoid Email Blacklists

If you're sending regular emails, a focused email campaign, or a monthly e-newsletter to visitors, meeting planners, prospects, partners, or board members, the idea is to continue getting your communications through and keeping your destination top of mind. Which means you DON'T want to wind up on…

Read More

Finally, Media Queries in Gmail Are Here

Header image by Flickr user Cairo Good news, email marketers. Gmail has made some long-requested changes this fall that will make email building easier than ever and email viewing and engagement more user-friendly across devices. Needless to say, we're a little excited about this news. Why This Is…

Read More

Think Email for 2016

When you think about 2016, you should think ‘Email'. Why? According to Marketing Land, US companies send more than the global average of 1.38 million emails a month. Wow! And within that average, across all editions, Outlook accounts for 56% of all desktop email opens and nearly 16% of total opens…

Read More