This past September, Apple released its highly anticipated Mail Privacy Protection (MPP) feature to iOS15 and iPadOS 15 devices. While it’s not available yet for Macbooks, it will be available by the end of the year when MacOS Monterey is released. The MPP affects any email opened through the Apple…
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When it comes to marketing automation for the travel industry, if you’re using Act-On to send your monthly consumer (B2C) newsletter, you’ve hit one important target. If you’re now wanting to up your marketing game, we encourage you to work with your Marketing Automation Specialist to set up…
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It’s 3 a.m., and you can’t sleep. Without turning on a light, you grab your mobile phone and start flipping through your emails. The glaring white light you see during the day is no longer there — your phone has switched to Dark Mode. This article will explore all things Dark Mode, including:…
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In a recent product release, Act-On announced that their all-new Automated Journey Builder would “deliver a more interactive, dynamic, and flexible design experience while expanding a marketer’s ability to engage across channels, touch points, and outcomes.” If you’re a visual thinker like me, the…
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These days, most of us have a lot more free time on our hands. (I know I do!) If you’re an #emailgeek like me and you’re having trouble disconnecting from your work during this period of work from home, I’m here to help. I figured I’d put together a list of some of my favorite email resources to…
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Some would say email and spam go hand-in-hand. I would say that spam was created to keep the balance of the amazingness that is email. You know — the whole yin yang principle. Nice to Make Your Acquaintance If you’ve worked at all with Simpleview, then you’ve met our famous Director of Network…
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It’s that time of year when the #PSL (Pumpkin Spice Latte) arrives at Starbucks and the Hallmark channel announces their (seemingly) endless Holiday Movie line-up for this year–OMG! It is also the time when good little DMOs and CVBs will begin planning and outlining holiday and New Year’s Eve…
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Rocky Horror Picture Show is a famous rock-opera which takes the viewer on a wild ride through 24 hours with one seemingly innocent couple in love. Oh yeah, things get a bit warped when they meet Dr. Frank-N-Furter and his staff from Transylvania (spoiler alert - a.k.a outer space). Another great…
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As I sat in the crowded ballroom in Boston waiting for the opening speaker for Litmus Live, I thought about how lucky I felt to count myself in attendance. Not all companies provide an education fund enabling their employees to improve themselves professionally, but Simpleview does. This is…
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You work hard to garner email subscribers and send them relevant content that keeps your destination and DMO top of mind. A little dedicated maintenance on your part will help you keep those subscribers and stay out of SPAM folders. We turned to our resident expert, Veronica Williams, Senior Email…
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