How Is the Vaccine Rollout Impacting Booking Activity?

It’s not news that travel intent is starting to pick up now that more than 40% (and counting) of the U.S. population has received at least one dose of the COVID-19 vaccine. According to Longwoods International’s recent survey results from April 20, a whopping 87% of frequent travelers plan to take…

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How Tourism Saskatoon Improved Conversion Rates By 40%

As a DMO, your website is primarily designed to provide information on your destination to both residents and visitors. However, another important function of your website is to drive conversions, whether that be to newsletter signups, visitor guide downloads, hotel referrals, or something else. But…

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Booking Intent in the Midst of Recovery

As part of our ongoing effort to monitor and analyze trends, this time, we chose to do a more in-depth analysis of Book › Direct searches and referrals by regions in the U.S. As we previously mentioned in one of our blog posts about Book › Direct data, both searches and referrals are KPIs that…

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An Industry Analysis of Current ADR Trends

As part of an ongoing effort to monitor and report the abundant amount of information we collect as a company, we decided to dive into our Book › Direct system’s database and analyze all of the average daily rate information. Knowing key metrics such as average daily rate can help you to forecast…

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Bring Back the Sunday Drive and Promote Local Activities

I miss those long Sunday drives that ended with cheese and crackers. I didn’t realize it at the time, but my middle-class parents (both teachers) loved charcuterie. We didn’t call it that, of course, and it hardly was. We didn’t have fancy assorted crackers, green olives stuffed with garlic, fig…

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Book › Direct Data Added to Insights Hub

We recently developed the Insights Hub, a data resource created to provide destinations with a benchmarking guide to help them better understand how their data compares to that of the industry as a whole. In an effort to provide additional insights in “down the funnel” booking data, we’ve added new…

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How Does Book › Direct Benefit Your Site's SEO?

ANSWER: BOOK › DIRECT'S SEO-FRIENDLY IMPLEMENTATION MAKES YOUR WEBSITE CONTENT RICH & CRAWLER ENHANCED Book › Direct does more than drive direct bookings, it rewards your visitors with a speedy results page, extensive lodging content, and the live rates and availability they're looking for. Combine…

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