A steady return to travel was seen throughout 2021 as Book › Direct and our partners report numbers rebounding close to 2019 numbers. Book › Direct gives destination management organizations (DMOs) the ability to showcase a relevant and curated list of lodging and experiences and allows website…
Read More
A destination website is a work in progress. No matter how great it is, things can usually be done to make it better. Continuous improvement is part of Simpleview’s culture, so when the team at Visit Mobile let us know they were struggling to justify their investment in Book › Direct in light of…
Read More
Book › Direct enables destination marketing organization (DMO) visitors to search for lodging rates and availability directly through partners and stakeholders. The integration provides inspiration, builds engagement, and increases conversions. Live rates and availability are accessible to…
Read More
Just like you, the past 18 months have been rough on your hotel and lodging partners. We know you’re doing everything you can to support them and build back the industry in your destination. One way you can do that is by using Book › Direct for your website’s lodging listings instead of a…
Read More
The challenges faced this past year have brightened the light on the destination ecosystem, shining a spotlight on the need for everyone to be in sync to make your destination work. It has never been more apparent that your partners and stakeholders are a vital part of your destination and that…
Read More
It’s not news that travel intent is starting to pick up now that more than 40% (and counting) of the U.S. population has received at least one dose of the COVID-19 vaccine. According to Longwoods International’s recent survey results from April 20, a whopping 87% of frequent travelers plan to take…
Read More
As a DMO, your website is primarily designed to provide information on your destination to both residents and visitors. However, another important function of your website is to drive conversions, whether that be to newsletter signups, visitor guide downloads, hotel referrals, or something else. But…
Read More
While 2020 was a tough year for all of us, Book › Direct and our partners still accomplished so much! Take a look at all the awesome things we did together in 2020…
Read More
We recently examined Book › Direct searches and referrals by five U.S. regions. And while it's clear that the industry is still in recovery mode and that many destinations across the country saw steep declines in visitation over the last few months, there were two types of destinations whose KPIs…
Read More
As part of our ongoing effort to monitor and analyze trends, this time, we chose to do a more in-depth analysis of Book › Direct searches and referrals by regions in the U.S. As we previously mentioned in one of our blog posts about Book › Direct data, both searches and referrals are KPIs that…
Read More