As destination marketing organizations (DMOs), you’re charged with everything from travel inspiration to helping travelers catch those zzz’s in partner hotels. While the list of responsibilities is long, what if we said you could mark something off the list with little to no work on your end? What…
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A destination website is a work in progress. No matter how great it is, things can usually be done to make it better. Continuous improvement is part of Simpleview’s culture, so when the team at Visit Mobile let us know they were struggling to justify their investment in Book › Direct in light of…
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Book › Direct enables destination marketing organization (DMO) visitors to search for lodging rates and availability directly through partners and stakeholders. The integration provides inspiration, builds engagement, and increases conversions. Live rates and availability are accessible to…
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Just like you, the past 18 months have been rough on your hotel and lodging partners. We know you’re doing everything you can to support them and build back the industry in your destination. One way you can do that is by using Book › Direct for your website’s lodging listings instead of a…
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The challenges faced this past year have brightened the light on the destination ecosystem, shining a spotlight on the need for everyone to be in sync to make your destination work. It has never been more apparent that your partners and stakeholders are a vital part of your destination and that…
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As a DMO, your website is primarily designed to provide information on your destination to both residents and visitors. However, another important function of your website is to drive conversions, whether that be to newsletter signups, visitor guide downloads, hotel referrals, or something else. But…
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We recently examined Book › Direct searches and referrals by five U.S. regions. And while it's clear that the industry is still in recovery mode and that many destinations across the country saw steep declines in visitation over the last few months, there were two types of destinations whose KPIs…
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