How Book › Direct helps maximize your value to partners

Book › Direct enables destination marketing organization (DMO) visitors to search for lodging rates and availability directly through partners and stakeholders. The integration provides inspiration, builds engagement, and increases conversions. Live rates and availability are accessible to…

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6 Tools to Support Your Stakeholders

The challenges faced this past year have brightened the light on the destination ecosystem, shining a spotlight on the need for everyone to be in sync to make your destination work. It has never been more apparent that your partners and stakeholders are a vital part of your destination and that…

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How Is the Vaccine Rollout Impacting Booking Activity?

It’s not news that travel intent is starting to pick up now that more than 40% (and counting) of the U.S. population has received at least one dose of the COVID-19 vaccine. According to Longwoods International’s recent survey results from April 20, a whopping 87% of frequent travelers plan to take…

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How Tourism Saskatoon Improved Conversion Rates By 40%

As a DMO, your website is primarily designed to provide information on your destination to both residents and visitors. However, another important function of your website is to drive conversions, whether that be to newsletter signups, visitor guide downloads, hotel referrals, or something else. But…

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Booking Intent in the Midst of Recovery

As part of our ongoing effort to monitor and analyze trends, this time, we chose to do a more in-depth analysis of Book › Direct searches and referrals by regions in the U.S. As we previously mentioned in one of our blog posts about Book › Direct data, both searches and referrals are KPIs that…

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An Industry Analysis of Current ADR Trends

As part of an ongoing effort to monitor and report the abundant amount of information we collect as a company, we decided to dive into our Book › Direct system’s database and analyze all of the average daily rate information. Knowing key metrics such as average daily rate can help you to forecast…

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