Whether it’s finding the right event venue or making sure the family vacation includes fun activities for everyone, the most successful destination management organization (DMO) websites make sure those activities are readily available and targeted to each user’s needs. This is achieved by…
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As a DMO, your website is primarily designed to provide information on your destination to both residents and visitors. However, another important function of your website is to drive conversions, whether that be to newsletter signups, visitor guide downloads, hotel referrals, or something else. But…
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In a recent Layover Live, it was announced that Google introduced its new analytics platform for websites, Google Analytics 4 (GA4). The change earmarks Google’s evolving focus to user-based reporting and performance measurement, with the main goal of providing insights and predictions on the…
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When it comes to optimizing websites, there is nothing we like more than low hanging fruit! Tune in to learn about three areas of your site that you can optimize for quick and easy wins, in an effort to drive visitors to complete desired actions. We’ll also go into a live open forum discussion where…
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It’s that time of year again, a new year means it’s time for change and time to improve on last year. This year we are shifting focus from personal goals to goals that will enhance the performance of your website. Below are three ways to create and manage content on your website that will help you…
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Every month, Simpleview’s Digital Marketing Department comes together to discuss ongoing projects and topics like the evolving digital marketing space and how the latest industry trends affect DMOs. At the end of the year, we rally together once more for a final brainstorm to discuss how to improve…
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It's something we hear time and time again. "No one scrolls to the bottom of the site, so why are we putting X there?" But this is one of the biggest misconceptions we have about user behavior. It's been ingrained in us that "above the fold" is all that matters, it's the most important space on a…
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Kaizen is the practice of continuous improvement. Its philosophy can be applied to practically anything - life, work, and even your website. We're all guilty of it, we launch our beautiful new website and think the job is done. Leads start pouring in... but how many leads are you not getting…
Read MoreRegardless of your online advertising budget and strategy it is important to know how and where to spend your marketing dollars. An important step in launching an online advertising campaign is to understand the different advertising networks and how to use them. Today's post is an overview of two…
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Search engines use many factors to determine what makes a website a "good" website, including the quality of its content. This includes your images, videos, and most importantly, text on your website. When a search engine scans your site, it is looking for keywords that tell it what the subject…
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