Michele Barnes
Author
Michele Barnes

Michele began her adventure at Simpleview after six years in the hospitality industry. As part of Simpleview's digital marketing team she has gained experience and knowledge in SEO, Paid Media, conversion rate optimization (CRO), and more areas of the martech stack. As a CRO Analyst, Michele helps deliver customer success by analyzing and implementing growth driven website strategies for DMOs. She is also responsible for guiding the strategic success of clients' Conversion Rate Optimization and UX consulting engagement, while providing leadership and experience in helping to architect the ideal site experience.

For more information about strategy and development for your Web projects, e-mail us at info@simpleviewinc.com or call our offices at (520) 575-1151.

3 New Year Resolutions for Your Website

It’s that time of year again, a new year means it’s time for change and time to improve on last year. This year we are shifting focus from personal goals to goals that will enhance the performance of your website. Below are three ways to create and manage content on your website that will help you…

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Digital Marketing Cookie Recipes

Every month, Simpleview’s Digital Marketing Department comes together to discuss ongoing projects and topics like the evolving digital marketing space and how the latest industry trends affect DMOs. At the end of the year, we rally together once more for a final brainstorm to discuss how to improve…

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No One Scrolls to the Bottom

It's something we hear time and time again. "No one scrolls to the bottom of the site, so why are we putting X there?" But this is one of the biggest misconceptions we have about user behavior. It's been ingrained in us that "above the fold" is all that matters, it's the most important space on a…

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3 Simple Steps to Kaizen Your Website

Kaizen is the practice of continuous improvement. Its philosophy can be applied to practically anything - life, work, and even your website. We're all guilty of it, we launch our beautiful new website and think the job is done. Leads start pouring in... but how many leads are you not getting…

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Google Advertising Networks & How to Use Them

Regardless of your online advertising budget and strategy it is important to know how and where to spend your marketing dollars. An important step in launching an online advertising campaign is to understand the different advertising networks and how to use them. Today's post is an overview of…

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Duplicate Content: What is it and how to avoid it?

Search engines use many factors to determine what makes a website a "good" website, including the quality of its content. This includes your images, videos, and most importantly, text on your website. When a search engine scans your site, it is looking for keywords that tell it what the subject…

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