Michele Barnes
Michele Barnes

Michele began her adventure at Simpleview after six years in the hospitality industry. As part of Simpleview's digital marketing team she has gained experience and knowledge in SEO, Paid Media, conversion rate optimization (CRO), and more areas of the martech stack. As a CRO Analyst, Michele helps deliver customer success by analyzing and implementing growth driven website strategies for DMOs. She is also responsible for guiding the strategic success of clients' Conversion Rate Optimization and UX consulting engagement, while providing leadership and experience in helping to architect the ideal site experience.

How Tourism Saskatoon Improved Conversion Rates By 40%

As a DMO, your website is primarily designed to provide information on your destination to both residents and visitors. However, another important function of your website is to drive conversions, whether that be to newsletter signups, visitor guide downloads, hotel referrals, or something else. But…

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