When it comes to social media, it’s hard for destination marketing organizations (DMOs) to know if they’re doing the right things. Are you posting too much, too little? Are your engagement metrics good? For the time you’re investing in short-form video, are you seeing the return? Should you start…
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Many destinations in one, Norway’s Sørlandet is the place where land, sea, culture and history all joyfully collide. Be it delightful maritime vibes, stunning coastal views, traditional arts and crafts, or unique local cuisine, each and every one of the region’s towns or villages contributes to…
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So many destination marketing organizations (DMO) know the struggle of not having enough hands to tackle all the marketing opportunities available. Simpleview’s new managed services team is here to help make email marketing and social media strategy easier than ever — no extra hands needed…
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“Without data, you’re just another person with an opinion.” — William Edwards Deming The main objective of a sales data analyst is to help develop strategies that improve sales productivity for the organization. Several sales leaders in our DMO community were curious about how this role is…
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Destination marketing organizations (DMOs) are pros when it comes to promoting things to do, places to stay, and event venues — but when it comes to sharing their accessibility options (or lack of), some aren’t sure where to begin. Here are six easy steps to create an accessible action plan that…
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When we look for inspiration and ideas that will help us develop, manage and optimize the success and sustainability of our own destinations, we often look to Europe. More than a decade ago, their early work on overtourism highlighted the need for a more engaged network of destination stakeholders…
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Shimasaki to become a strategic advisor and board member at Simpleview after her upcoming retirement TUCSON, AZ — Simpleview has big news — Christine “Shimo'' Shimasaki has announced her upcoming retirement from the role of managing director of 2Synergize, LLC, a Simpleview consulting company…
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If you had a superpower, what would it be? Invisibility? Flying? If your destination marketing organization (DMO) could talk, chances are it would say, “Mindreading!” As a destination marketer, it might feel like you are constantly wishing you could read minds. Would you make different choices for…
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(No, this article/introduction wasn’t written by AI … or was it?) When ChatGPT and other generative AI tools burst onto the scene, marketers at destination marketing organizations (DMOs) were quick to recognize their potential for content creation and other marketing tasks. In the Simpleview…
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It’s no secret that Simpleview provides tools that empower DMOs to promote and market their destinations. But did you know that when these tools talk to each other, it improves efficiency, streamlines workflows, and saves valuable time and resources? The Simpleview CRM + Act-On integration does…
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