(No, this article/introduction wasn’t written by AI … or was it?)

When ChatGPT and other generative AI tools burst onto the scene, marketers at destination marketing organizations (DMOs) were quick to recognize their potential for content creation and other marketing tasks. 

In the Simpleview marketing department, we’ve realized that ChatGPT has a Goldilocks-esque quality — if we rely on AI too heavily, it will change our corporate voice. If we use it too little, we miss out on saving time that could be used for more creative and big-picture projects that are best left to humans. We’re trying to understand what’s “just right” when using AI chatbots in our marketing efforts. 

In this video, Paul McLeod, director of analytics at Simpleview, shares three key ways that DMOs can save time using ChatGPT. 

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