As social media continues to revolutionize the way we connect and communicate online, destination marketing organizations (DMOs) are liking, commenting, and posting like never before to enhance their marketing strategies, entice travelers, and promote their destinations. With new trends constantly…
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A recent article by CNN Travel claimed that “Instagram is making you a worse tourist.” But don’t take it personally — if you’re reading this, I happen to think you’re pretty cool. Destinations that experience heavy seasonal visitation have reported “bad behavior” from tourists (defacing public…
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The holiday season starts earlier and earlier every year, and each year we must make an important decision: to be or not to be a Grinch. Fortunately for destination marketing organizations (DMOs), their decision is easy. Embracing the holidays and celebrating all things jolly and bright draws in festive travelers and entertains Christmas-fanatic locals. It’s a no-brainer, right? Seasonal events like parades, Christmas light sightings, food and drink tours, and holiday bucket lists are some of the many ways DMOs are decking the halls this season to embrace visitors who choose to spend the season basking in the “most wonderful time of the year.” Whether people travel for family, work, or pleasure — showing off unique things to do and ways to ring in the new year can go a long way. And speaking of going a long way, nothing speaks louder these days than reels. Posting reels on social media is a great way to show off your destination’s happenings and stand out amongst the hustle and bustle of the holidays — but don’t just take our word for it. Here are 10 DMOs who posted holiday reels that made us want to visit. @visit_dallas @visitlauderdale @visitnewportbeach…
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With Simpleview headquarters located in Arizona, we may reap the benefits of pleasant fall and winter weather — but we miss out on the vivid colors of changing leaves that so many of our clients boast. Seasons look different for every destination; if your destination marketing organization (DMO) is…
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Let’s be honest … we have all rolled our eyes at social media influencers. Whether they are going on lavish trips, promoting obscure products, or posting cringy apology videos — love them or hate them, we pay attention to them. It’s time to be “reel” (pun intended), influencers are not going…
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Queue the goblins, ghosts, and pumpkin-flavored-everything — spooky season is here. Destinations worldwide are gearing up for fall festivities, but one destination marketing organization (DMO) in particular has a bit of a headstart. Tourism Burnaby has been working hard at hell-raising, promoting…
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Before adopting CrowdRiff, Discover DuPage faced challenges finding enough high-quality images that accurately portrayed its destination. Like many other destination marketing organizations (DMOs), it relied on photos supplied by their partners, which were often outdated and not truly reflective of…
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In 2008, building a pedestrian bridge linking two states seemed like an unnecessary expense to some. However, when Bob Kerrey Pedestrian Bridge was unveiled, its unique S-curve design quickly made it a landmark of Omaha, Nebraska, connecting Nebraska and Iowa. The bridge linked two states and served…
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The power of social media stretches beyond organic posts. It’s time to combine what you know about advertising and effective targeting and bring your destination marketing organization (DMO) along as we elevate your next paid social strategy into something that will drive results. See how to do it…
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This one goes out to all the creative minds in the room. Those who see marketing trends changing and don’t know how to jump in. Those who have more content than they know what to do with. Does that sound like you? Odds are you’ve heard of CrowdRiff, aka the visual storytelling solution for…
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