In 2008, building a pedestrian bridge linking two states seemed like an unnecessary expense to some. However, when Bob Kerrey Pedestrian Bridge was unveiled, its unique S-curve design quickly made it a landmark of Omaha, Nebraska, connecting Nebraska and Iowa. The bridge linked two states and served…
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The power of social media stretches beyond organic posts. It’s time to combine what you know about advertising and effective targeting and bring your destination marketing organization (DMO) along as we elevate your next paid social strategy into something that will drive results. See how to do it…
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This one goes out to all the creative minds in the room. Those who see marketing trends changing and don’t know how to jump in. Those who have more content than they know what to do with. Does that sound like you? Odds are you’ve heard of CrowdRiff, aka the visual storytelling solution for…
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Support. Promote. Commemorate. Celebrate. Honor. Recognize. Think of these six words as the backbone of Black History Month — a time used to focus on supporting, promoting, commemorating, celebrating, honoring, and recognizing the deep roots of Black culture in America. Destination marketing…
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Did you miss the Summit 2022 session, “How DMOs Help Shape a Destination's Story Through Stakeholder Engagement?” Don’t worry — here’s a throwback. Watch as Kristen Reynolds, president and CEO of Discover Long Island, discusses the steps that her destination marketing organization (DMO) took to…
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Maybe it's time... If your destination marketing organization (DMO) thought or hoped that TikTok was just a fad and didn’t need to be part of your social media content strategy, it’s time to admit: TikTok is more than just a fad. Half of Americans between the ages of 18-29 are on the platform, which…
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Goblins and ghouls will be hitting the streets of your community this weekend, and we trust that you have lots of tricks, treats and full-size candy bars waiting for them. Our Halloween treat for you is to share some fun client TikToks. Can’t you just smell the autumn leaves in the air? Turn up the…
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It’s no secret that TikTok has quickly become the latest viral trend in social media marketing, with more than one billion active users worldwide. We recently shared an article about why TikTok may be the future of destination marketing, and today, we want to share some examples of destinations that…
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Over the past few years, social media has become a key channel for destinations to market to younger audiences. In fact, a study by Amp Agency found that 84% of millennials and 73% of non-millennials are likely or very likely to plan a trip based on someone else’s vacation photos or social media…
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