Destination Q&A | Exploring Visit Knoxville’s Blog Strategy

Not only are destination blogs great for SEO and driving organic traffic, but they also give you the chance to tell stories and build relationships with both visitors and residents. Plus, blog content is evergreen, meaning that you can create lasting resources that will be shared time and time…

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Shifting Your Content Marketing in Response to COVID-19

As a destination marketer, the last few weeks have likely been tumultuous and unpredictable. You may have had to overhaul your entire social media content calendar, or work quickly to build and publish new landing pages for your website. Perhaps you’ve even launched a new campaign (one that you…

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Don't Be That DMO: Put the Brakes on Expensive Facebook Mistakes

I still remember the moment I heard Gary Vaynerchuk tell an audience of almost 20,000 people that "if you aren't marketing in Zuckerberg's world, you might as well be marketing into a trash can.” This message is partially responsible for change in my career and still resonates with me today as I…

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