How Bob the Bridge became an iconic landmark of Omaha

In 2008, building a pedestrian bridge linking two states seemed like an unnecessary expense to some. However, when Bob Kerrey Pedestrian Bridge was unveiled, its unique S-curve design quickly made it a landmark of Omaha, Nebraska, connecting Nebraska and Iowa. The bridge linked two states and served…

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5 great ways to boost your paid social strategy

The power of social media stretches beyond organic posts. It’s time to combine what you know about advertising and effective targeting and bring your destination marketing organization (DMO) along as we elevate your next paid social strategy into something that will drive results. See how to do it…

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Summit throwback video: Long Island Tea podcast

Did you miss the Summit 2022 session, “How DMOs Help Shape a Destination's Story Through Stakeholder Engagement?” Don’t worry — here’s a throwback. Watch as Kristen Reynolds, president and CEO of Discover Long Island, discusses the steps that her destination marketing organization (DMO) took to…

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Tricks, treats, and TikToks from a DMO near you

Goblins and ghouls will be hitting the streets of your community this weekend, and we trust that you have lots of tricks, treats and full-size candy bars waiting for them. Our Halloween treat for you is to share some fun client TikToks. Can’t you just smell the autumn leaves in the air? Turn up the…

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Is TikTok the Future of Destination Marketing?

Over the past few years, social media has become a key channel for destinations to market to younger audiences. In fact, a study by Amp Agency found that 84% of millennials and 73% of non-millennials are likely or very likely to plan a trip based on someone else’s vacation photos or social media…

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