Tricks, treats, and TikToks from a DMO near you

Goblins and ghouls will be hitting the streets of your community this weekend, and we trust that you have lots of tricks, treats and full-size candy bars waiting for them. Our Halloween treat for you is to share some fun client TikToks. Can’t you just smell the autumn leaves in the air? Turn up the…

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How Destinations Are Utilizing TikTok to Capture New Audiences

It’s no secret that TikTok has quickly become the latest viral trend in social media marketing, with more than one billion active users worldwide. We recently shared an article about why TikTok may be the future of destination marketing, and today, we want to share some examples of destinations that…

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Is TikTok the Future of Destination Marketing?

Over the past few years, social media has become a key channel for destinations to market to younger audiences. In fact, a study by Amp Agency found that 84% of millennials and 73% of non-millennials are likely or very likely to plan a trip based on someone else’s vacation photos or social media…

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Shifting Your Content Marketing in Response to COVID-19

As a destination marketer, the last few weeks have likely been tumultuous and unpredictable. You may have had to overhaul your entire social media content calendar, or work quickly to build and publish new landing pages for your website. Perhaps you’ve even launched a new campaign (one that you…

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Don't Be That DMO: Put the Brakes on Expensive Facebook Mistakes

I still remember the moment I heard Gary Vaynerchuk tell an audience of almost 20,000 people that "if you aren't marketing in Zuckerberg's world, you might as well be marketing into a trash can.” This message is partially responsible for change in my career and still resonates with me today as I…

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