So many destination marketing organizations (DMO) know the struggle of not having enough hands to tackle all the marketing opportunities available. Simpleview’s new managed services team is here to help make email marketing and social media strategy easier than ever — no extra hands needed…
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Tired of manually sending out emails and trying to keep up with your growing subscriber list? It's time to unleash the power of automation and create a comprehensive email marketing strategy that will take your campaigns to the next level. Steps to Improve Your Email Marketing Strategy Step 1:…
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Traverse City, Michigan, is a city between nature and water. Travelers can nestle into a community where there’s always something happening — whether you’re visiting the water, the trails, or the spring cherry blossom trees (a crowd-pleasing favorite). Traverse City Tourism, the destination…
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If emails are part of your marketing plan — a re-engagement campaign should be on your radar! A re-engagement email campaign is a strategic tactic that targets your unengaged or inactive email subscribers to get them re-engaged or removed from your list. You may wonder, “Why would I want to remove…
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When thinking about data and the customers’ journey, it can be quite cumbersome to wrap your head around all the do’s and don’ts. Let’s break subscription management for destination marketing organizations (DMOs) down into easy-to-chew bite-size pieces to understand what it means and why it’s…
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Read time 3 min — Marketing automation is a buzzword that often gets thrown around. Most destination marketing organizations (DMOs) know they need it, but many don’t know where to start, don’t have the time to dedicate to it, or don’t possess the knowledge to execute it as part of their marketing…
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Have you ever signed up for an online newsletter or subscription and received a confirmation or welcome email within the first two days? Chances are if you have, you opened it. This article contains seven tips for sending effective automated welcome emails and includes examples from some destination…
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Bermuda invites visitors to "jump right in'' to all that is happening on the beautiful subtropical island. With so much to do and see, the Bermuda Tourism Authority (BTA), digitally housed at GoToBermuda.com, needed a new email marketing approach to keep its destination fresh, desirable, and…
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When David Aldridge, director of marketing at Visit Virginia’s Blue Ridge, posted this message on Linkedin earlier this year, along with a photo showing a complicated, color-coded calendar of his content strategy (see below), his colleagues took note. “Preach!” said one. “So true!” said…
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This past September, Apple released its highly anticipated Mail Privacy Protection (MPP) feature to iOS15 and iPadOS 15 devices. While it’s not available yet for Macbooks, it will be available by the end of the year when MacOS Monterey is released. The MPP affects any email opened through the Apple…
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