This past September, Apple released its highly anticipated Mail Privacy Protection (MPP) feature to iOS15 and iPadOS 15 devices. While it’s not available yet for Macbooks, it will be available by the end of the year when MacOS Monterey is released. The MPP affects any email opened through the Apple…
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In a world with ever-expanding digital marketing options, it’s not uncommon to ask if email marketing is still important – the short answer: an emphatic yes. More than 70% of marketers believe email is the top form of digital marketing for return on investment. Email ranks higher than paid search…
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Email marketing is one of the best resources to reach your audience directly, and during a crisis situation it can make or break your brand. We’ve all experienced at this point the onslaught of emails coming from nearly every brand we’ve interacted with—from that restaurant we dined at once, to more…
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Last year proved to be our busiest yet. On top of delivering exciting new features and updates to our already powerful tools, we strived to provide you with easier access to valuable solutions through acquisitions and mergers with longtime partners and friends in the industry. Let’s turn back time…
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Marketing automation platforms can help businesses, including destination marketing organizations, deliver memorable, personalized digital experiences for their customers. It all starts with your content—whether web pages, emails, or social media posts. Marketing automation helps you track your…
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Please note this blog and its content are not exhaustive resources on GDPR policy and they should not be relied on as legal advice. Because legal information is not the same as legal advice – the application of law to one’s specific circumstances, we recommend consulting a lawyer if you need legal…
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Introduction The marketing landscape has changed significantly over the last few years. New technologies and concepts are quickly moving from buzzword and hype to reality. Big data, marketing automation, and artificial intelligence are just a few of the concepts that are coming to life. So how can…
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According to Return Path, marketers send 20% of their emails to inactive subscribers - ouch! Some EPS's set their billing up by the number of subscribers or the number of emails sent, therefore you don't want to continue this practice of giving away your budget. Let's find out more about a…
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