Posts in Marketing Automation | Simpleview Blog

Tag: Marketing Automation

Apple store with people and traffic in front

Apple privacy 2: the reengagement

By Veronica Williams on Oct. 28, 2021

This past September, Apple released its highly anticipated Mail Privacy Protection (MPP) feature to iOS15 and iPadOS 15 devices. While it’s not available yet for Macbooks, it will be available by the end of the year when MacOS Monterey is released. The MPP affects any email opened through the Apple…

Person working on computer with coffee in hand

5 steps to develop a strategic email campaign

By Tonya Angell on Jun. 21, 2021

In a world with ever-expanding digital marketing options, it’s not uncommon to ask if email marketing is still important – the short answer: an emphatic yes. More than 70% of marketers believe email is the top form of digital marketing for return on investment. Email ranks higher than paid search…