Marketing automation is a buzzword that often gets thrown around. Most destination marketing organizations (DMOs) know they need it, but many don’t know where to start, don’t have the time to dedicate to it, or don’t possess the knowledge to execute it as part of their marketing strategy.
Simpleview’s new Marketing Automation Managed Services (MAMS) simplifies marketing for destinations by managing the marketing automation for you. Here are three great ways that marketing automation managed services can help your destination, followed by a short Q&A with frequently asked questions about our new offering:
- It saves your team time and resources
- You get a dedicated marketing automation & tourism industry expert ensuring that you're following best practices, leveraging tools for testing, automation, optimization, reporting, and more, acting as an extension of your team
- You can be assured that all of your email marketing initiatives are in line with privacy and compliance laws and regulations
What You Need to Know
What is marketing automation?
Let’s take a step back and learn what exactly marketing automation is. Marketing automation enables DMOs to automate email communications and key processes for better lead nurturing, lead scoring, targeted messaging and social engagement.
What is Simpleview’s Marketing Automation Managed Services?
Simpleview Marketing Automation Managed Services takes all of the marketing automation and email marketing initiatives, implementation, and analysis off your team’s plate and puts it onto ours. After an initial consultation to identify your organization’s goals and desired outcomes, your Marketing Automation Strategist will work as an extension of your team and create a comprehensive email marketing and marketing automation plan to implement on behalf of your organization.
What’s included in Marketing Automation Managed Services?
Leveraging a Marketing Automation Managed Services program with Simpleview will give your organization the confidence to accurately execute automated programs, lead scoring, list segmentation, responsive email template creation, and full campaign tracking. Your assigned Marketing Automation Specialist will act as an extension of your team by working with your organization to ensure Act-On campaign success.
A Marketing Automation Specialist will collaborate closely with your team to:
- Understand target audiences
- Establish key performance indicators
- Prioritize your organization's initiatives
Following that, we will implement a marketing automation campaign designed to deliver the right content at the right time to the right person — a proven method to boost engagement and conversion.
How do destinations use Marketing Automation Managed Services?
Marketing Automation Managed Services includes all administrative aspects of email campaigns. Destinations can use it:
- To build and optimize email templates
- To test subject lines
- As an extension of their team
- To automate their programs and perform less manual work
- To get their lists organized, managed, and segmented
- For training
- For compliance and privacy
- For expert analysis and reporting
- For data cleanup
- For implementing marketing automation best practices
Is content creation part of Simpleview’s Marketing Automation Managed Service?
Content is an essential aspect of any successful marketing campaign. We offer two add-on options to accommodate all brand guidelines, Content Creation and Editorial Oversight.
Content Creation — The Simpleview team will develop the content for your emails and match them with websites or other marketing initiatives as needed. Existing landing page content will also be reviewed and optimized. You’ll gain our wealth of experience at delivering the right story to your audience. This option includes optimizing text length, narrative, and calls to action. This option includes two rounds of revision. Our team will also recommend images and videos, to be supplied by the client.
Editorial Oversight — This will allow our team to oversee emails that your team creates and provide suggestions based on our experience with DMO campaigns. This option includes one round of revisions. Our team will also recommend images and videos, to be supplied by the client.
Leveraging a Marketing Automation Managed Services program with Simpleview will give your organization the confidence to accurately execute automated programs, lead scoring, list segmentation, responsive email template creation, and full campaign tracking.