Moments of Greatness — a destination marketing organization (DMO) deserving of a spotlight and applause. For our very first Moments of Greatness, we are featuring Stevens Point Area and their willingness to go above and beyond to improve their destination. On Friday, July 23, Stevens Point Area…
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The state of the meetings and events industry and where it’s at in terms of recovery evokes a similar response as the age-old question kids repeatedly ask of their weary parents at too many points along the road-trip journey: Are we there yet? No. Sadly, we’re not there yet. According to…
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Just like you, the past 18 months have been rough on your hotel and lodging partners. We know you’re doing everything you can to support them and build back the industry in your destination. One way you can do that is by using Book › Direct for your website’s lodging listings instead of a…
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Historically, many destinations have viewed MINT+ as a destination marketing organization (DMO) database predominately for large destinations and citywide events. In reality, a wide cross-section of all-size DMOs contributes data to MINT+, resulting in a wide variety of meeting opportunities for…
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Destination marketing organization (DMO) websites showcase value propositions to potential leisure tourists, business travelers, meeting planners, stakeholders and locals. They’re virtual brochures that are open to everyone on the internet, and it’s essential to include key information that answers…
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Each year, the Southeast Tourism Society (STS) hosts Marketing College, a week-long curriculum that teaches marketing techniques from all facets of the tourism industry. This year, it was held in June in Macon, Georgia. Simpleview awarded scholarships to two communications professionals from client…
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Travel trends come and go, and while the future of travel is a story that has yet to be written, it’s clear that one trend we wrote about in 2019 has bitten the dust. The trend, popular at the time with Millenials, Gen Z and Baby Boomers alike, was referred to as “micro-travel,” which were shorter…
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If you can’t bring tour operators and meeting planners to your destination, take your destination to them. Brilliant in its simplicity, this concept proved a winning strategy for Visit Buffalo Niagara when challenged to find a way to stay engaged with their contacts at a time when few events or…
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Over the course of the pandemic, we have seen destination marketing organizations make rapid and significant changes. The community relevance of a tourism organization, its integration with civic and citizen plans and its contribution to the local economy have all been in the spotlight. Having…
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In our 2Synergize consulting practice, we focus on helping destinations gain a competitive edge in the meetings and events market. We understand the complexities of your roles and the importance of rightly communicating your value with your meeting planners, hoteliers, convention center partners and…
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