Posts by Christine "Shimo" Shimasaki

Author

Christine "Shimo" Shimasaki

Since 1983, Shimasaki has provided unparalleled leadership and guidance to hoteliers, destination marketing organizations and convention and visitor bureaus, contributing to the creation, evolution, and advancement of the destination organization industry. Her efforts were recognized with induction into the Destinations International Hall of Fame as an industry contributor and a 2023 Events Industry Council Hall of Leaders inductee. Shimasaki was instrumental in the creation of FuturePace, ICCA Business Intelligence, the Event Scoring Profile, MINT+, and the recent launch of Simpleview Data Engine.

Moving Away from a Sole Focus on Room Nights

Room Nights: A Measure vs THE Measure for DMO Contribution

By Christine "Shimo" Shimasaki on Jun. 08, 2021

In our 2Synergize consulting practice, we focus on helping destinations gain a competitive edge in the meetings and events market. We understand the complexities of your roles and the importance of rightly communicating your value with your meeting planners, hoteliers, convention center partners and…