Developing a film-friendly reputation can become a powerful strategy for destination marketing organizations (DMOs) seeking economic development and tourism growth. Film and television productions bring cameras and crews into a destination while generating much more than entertainment behind-the-scenes.
Film tourism is known to:
- Boost economic impact
- Create local jobs
- Fill hotel rooms and local reservations
- Introduce communities to audiences around the world
On this special episode of the Layover Live podcast, we kick off a new mini-series designed to take a deeper dive into key destination marketing verticals. The first conversation features Debbie Goedeke, Albany County film commissioner for Film Albany, and explores how DMOs can build successful film programs that foster community support and transform on-screen exposure into lasting visitor interest.
Tune in for big ideas
- Start with relationships, not budgets: Film Albany grew organically over two decades by prioritizing relationships with production teams, community leaders, local businesses, and government partners rather than relying on large marketing investments.
- Community buy-in is critical: Successful film commissions educate stakeholders about economic impact early and often. Bringing residents, business owners, and local officials into the process creates trust and long-term support for productions.
- Film productions are economic engines: Production crews act like a temporary city within your destination — booking hotel rooms, dining locally, hiring vendors, renting equipment, and creating jobs for residents. Tracking these economic indicators helps DMOs communicate value to stakeholders and secure ongoing support for film initiatives.
- Filming locations should be tourism experiences: Film-inspired tours, social media storytelling, and destination marketing campaigns can extend the value of a production long after filming wraps.
- Confidence is a competitive advantage: Tax incentives matter, but productions also want responsive, solution-oriented partners. A trusted film commission that can solve problems quickly often becomes just as valuable as financial incentives.
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