Familiarization (FAM) trips give travel professionals a chance to experience a destination firsthand, creating the type of inspiration that turns into bookings. On this episode of the Layover Live podcast, we chat with Amanda Davis, UK and Europe trade director at Brand USA, to explore how…
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Sports tourism is one of the fastest-growing opportunities in destination marketing, creating new pathways for community development and long-term economic growth. On this episode of the Layover Live podcast, hosts sit down with John David, president and chief executive officer at Sports Events &…
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Developing a film-friendly reputation can become a powerful strategy for destination marketing organizations (DMOs) seeking economic development and tourism growth. Film and television productions bring cameras and crews into a destination while generating much more than entertainment…
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Natural disasters can alter the course of a destination overnight. Whether it's a hurricane, wildfire, flood, or severe storm, the impacts extend far beyond damaged infrastructure. Communities are disrupted, businesses face uncertainty, and destination marketing organizations (DMOs) are often thrust…
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Signature events like the Boston Marathon and Kentucky Derby are powerful storytelling platforms. Such widely covered events can shape destinations through economic impact and emotional connections that resonate worldwide. Savvy destination marketing organizations (DMOs) leverage this excitement far…
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Collaboration is becoming one of the most powerful tools in the meetings and events space as destination marketing organizations (DMOs) continue to evolve their priorities beyond solely leisure travel. Industry momentum is shifting toward partnership: more openness, more cooperation, and more…
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We all have someone who looks up to us — daughters, sisters, coworkers, or future leaders — and we all play a role in uplifting others. In honor of National Women’s Month, this special episode of the Layover Live podcast highlights the women whose leadership continue to push the travel and tourism…
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Fresh off their trip to Atlanta, Georgia, our hosts return in the latest episode of the Layover Live podcast with an inside look at what attendees can expect from Simpleview Summit 2026. From heartfelt conversations with colleagues to previews of transformative sessions, this episode brings the…
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To kick off the new year, our Layover Live podcast hosts gathered a group of industry leaders, strategists, and subject matter experts from across Simpleview and Granicus to answer one big question: what will 2026 look like for travel, tourism, and destination marketing? Tune in for big ideas…
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On this episode of the Layover Live podcast, we dive into the art of networking and career development with Caleb Sullivan, vice president of destination development at Paradise Advertising & Marketing. Tune in for actionable advice for young professionals and seasoned experts alike — from…
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