When it comes to navigating the uncharted territory of destination marketing amid the COVID-19 pandemic, there’s no doubt that knowledge is power. Both leisure and business travel have seen dramatic impacts, and as the landscape shifts, we are working with hundreds of destinations around the world…
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DMOs have an essential role to play in helping to promote the health and safety of communities as well as inspiring confidence in travelers. In the latest findings from Destination Analysts’ Coronavirus Travel Study Index Report, while more than twice as many Americans took trips for the Fourth of…
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When it comes to “what’s next?” there is obviously no clear single answer. The path forward for destination marketers — and all marketers for that matter — is paved with uncertainty. That being said, what is certain is that no matter what happens, we can expect a fundamental shift in consumer…
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Every week, the Simpleview Digital Marketing team sits down with our clients and other travel industry experts to dive deep on actionable insights and stories from destinations around the world. From SEO to social media, conversion optimization to marketing automation—there’s no digital marketing…
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