On this episode of the Layover Live podcast, Josh Albrecht from Visit Milwaukee and Nick Meisner from Discover Green Bay share the inside story of how destination marketing organizations (DMOs) can team up to pull off major events like the NFL Draft. From coordinating across destinations to rallying…
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On this episode of the Layover Live podcast, hosts Cayleigh Tomlinson and JenAnn Haggerty dive into the evolving world of destination marketing metrics with two powerhouse guests: Andrea Robyns, marketing technology director at Experience Grand Rapids, and Vimal Vyas, vice president of data…
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After months of planning, the Layover Live podcast has returned with a fresh format and a powerful first episode focused on one of the most pressing topics in our industry: resilience. In this premiere episode, the new hosts, Cayleigh Tomlinson and JenAnn Haggerty, sit down with Cheryl Kilday…
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Artificial intelligence (AI) is already impacting destination marketers ... and it’s here to stay. Savvy marketers are exploring how AI can give them an edge. Across the industry, destination marketing organizations (DMOs) and their teams are integrating these tools to cut manual tasks, increase…
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Did third-party cookies stay in place? Did sports ignite more travel? Did a return to the office lead to a return to vacations — and record-breaking web traffic? Earlier this year, we made some predictions about the trends, tactics, and strategies that would shape the digital marketing landscape in…
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Destination marketers live in a different world now than they did just a few years ago. Artificial Intelligence (AI), digital privacy, new platforms, and more technology revolutions have fundamentally changed the way we market. Today we have more competition — and more complexity — than ever, which…
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The death of third-party cookies. Google’s plans to sunset cookies in 2024 left marketers in a fog of uncertainty. Many were, and still are, over-reliant on 3rd party cookie strategies fueled by consumer tracking. Recent studies have shown that 75% of marketers still rely heavily on third-party…
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When the Simpleview crew descends on Milwaukee in 10 days (but who’s counting) for Simpleview Summit, it'll be for a number of reasons. The peer-to-peer exchange of ideas. A reunion with old friends, and an introduction to new ones. Deep dives that help you maximize your platforms and discover new…
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Artificial intelligence (AI) took the world — and marketers — by storm when Chat GPT first started answering our questions. I remember the debates. Is this a fad destined to fade? A revolutionary piece of tech that will remove the need for humans to still perform their jobs? A new way of working…
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As 2024 begins and we eagerly look forward to a new year, we wanted to take a moment to look back at the last year. What stories struck a chord in our industry? What trends and tactics shaped the last year? Which innovative solutions, campaigns, and ideas can you apply to your planning? Let’s take…
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