Developing a film-friendly reputation can become a powerful strategy for destination marketing organizations (DMOs) seeking economic development and tourism growth. Film and television productions bring cameras and crews into a destination while generating much more than entertainment…
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I recently had the privilege of joining an exceptional group of destination leaders and Certified Tourism Ambassador (CTA) program managers in Scottsdale, Arizona, for the 2025 CTA Summit — a gathering that quietly but powerfully reminded us what the real operating system of tourism looks like:…
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This episode is part two of our special three-part series inspired by the Executive Insights Symposium — a gathering of some of the brightest minds in destination marketing and management. In part one, we unpacked the urgent need for AI governance with Brand USA’s Janette Roush. Catch up here…
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