Game day: rooting for the whole destination

After more than a year without in-person gatherings and festivities, the excitement about reopening sporting events is evident — particularly the upcoming football season this fall. Sports fans worldwide are counting down the days until they can cheer on their favorite teams and athletes from the…

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Is TikTok the Future of Destination Marketing?

Over the past few years, social media has become a key channel for destinations to market to younger audiences. In fact, a study by Amp Agency found that 84% of millennials and 73% of non-millennials are likely or very likely to plan a trip based on someone else’s vacation photos or social media…

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How DMOs Are Supporting Local Businesses This Holiday Season

Every holiday season, destination organizations do their part in encouraging people to #ShopSmall and boost the local economy. This year is certainly no exception, as small businesses across the country struggle to stay afloat amid the pandemic. In these difficult times, destinations have stepped…

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The New Face of MINT+: What’s to Come in the Year Ahead

This year has dealt a huge challenge to the meetings and events industry. For us, this means continuing to adapt and grow our world-class tools to use data more effectively and refine our systems for greater efficiency to help our customers during the recovery and beyond. One perfect example of this…

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