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Tag: Travel Industry

A close up of a cyclist on a red bike traveling down a path

Boost local economies & explore destinations via the Great American Rail-Trail đźš‚

By Kasey Pooley on Sep. 13, 2023

Imagine a single trail that connects the country. Boundless opportunities for wanderlust between mountain ranges, Great Lakes, deserts, and flatlands — all at a traveler’s fingertips (or maybe I should say pedals!) For the first time in history, travelers will soon be able to embark on the trail…

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A trio of people wrapped in Pride flags stand at a parade.

Embrace the rainbow: exploring LGBTQ+ topics during Pride Month

By Eileen Connell on Jun. 12, 2023

This Pride Month, we invite destination marketing organizations (DMOs) to delve into LGBTQ+ history, movements, and impacts on families, communities, and tourism. From boycotts, an increase in hate crimes, and travel advisories, DMOs must consider how to make their organizations and communities more…

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Be among friends

Five reasons you should join us in Liverpool this September for our European Summit

By Simpleview Europe on May 04, 2023

Last week, I was lucky enough to go to the Simpleview Summit in Houston, Texas, a huge annual event that’s attended by Simpleview clients from across the US. There were almost 1,000 delegates present and — for each and every one — Summit offered a unique opportunity to network with industry…

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Woman in a denim outfit getting fries from a food truck.

7 not-your-mama’s trails & tours (that even your mama will love)

By Eileen Connell on May 03, 2023

Craft brew trails? Never heard of them. Mural tours? What are those? Just kidding, exploring craft breweries and appreciating local murals have become popular activities for travelers, and destination marketing organizations (DMOs) have done an excellent job creating trails and tours that highlight…

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An image of the skyline of Battle Creek, Michigan, along the river.

Dear Battle Creek: 5 reasons why I love writing a DMO newsletter

By Annie Kelley on Feb. 02, 2023

Lots of DMOs send newsletters to out-of-towners, but Annie Kelley writes one aimed at locals. Here, she shares why her weekly letter helps locals fall in love with their hometown. I was hired as communications manager for the Calhoun County Visitors Bureau in the fall of 2019. That winter, I…

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Rear view of a woman at the airport holding a passport with a boarding pass as she walks to her departure gate

Simpleview’s State of SEO reveals return to normalcy for DMO searches

By Paul McLeod on Dec. 08, 2022

Each year, Simpleview issues a State of SEO report for destination marketers that analyzes search traffic trends. Our most recent report reveals that while destination marketing organizations (DMOs) saw significant gains in organic search when people began traveling again after most COVID-19…

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Downtown cityscape with skyscrapers of San Diego Skyline, CA

San Diego Tourism Authority’s accelerator program promotes diversity, equity & inclusion

By Brian Hilemon on Nov. 14, 2022

San Diego is globally recognized for its laid-back vibes and friendly spirit. In continuing to build upon the destination's welcoming nature, the San Diego Tourism Authority (SDTA) launched an innovative program in 2022 designed to promote diversity, equity, and inclusion in the local tourism…

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Innovators & Influencers

High tech & high touch: how one DMO uses chatbot & texting to improve visitors’ experience

By Eileen Connell on Nov. 11, 2022

It’s a DMO dilemma. Destination marketing organization (DMO) websites are chock-full of fantastic content — where to stay, play, eat, sleep, and the list goes on — but that very richness of content means their websites sometimes can feel unwieldy to the average visitor. Chatbots powered by…

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Community Alignment

DMO survey results: the Future of Tourism community alignment edition

By Eileen Connell on Sep. 09, 2022

The Simpleview team took the pulse of destination marketing organizations (DMOs) to better understand who, what, and how they will evolve over the next few years. More than 100 DMOs responded to the questionnaire, and initial results were shared at Simpleview’s annual Summit in April. In this…

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Innovators & Influencers

Innovators & Influencers: how Visit Salt Lake honored its partners with the first-ever SALT Awards

By Kasey Pooley on Aug. 09, 2022

Innovators & Influencers — a destination marketing organization (DMO) deserving of a spotlight and applause. This special edition of Innovators & Influencers features Visit Salt Lake and its inaugural SALT Awards that happened on June 16, 2022. Service Accomplishment Leadership Tenacity These…

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