Imagine a single trail that connects the country. Boundless opportunities for wanderlust between mountain ranges, Great Lakes, deserts, and flatlands — all at a traveler’s fingertips (or maybe I should say pedals!) For the first time in history, travelers will soon be able to embark on the trail…
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This Pride Month, we invite destination marketing organizations (DMOs) to delve into LGBTQ+ history, movements, and impacts on families, communities, and tourism. From boycotts, an increase in hate crimes, and travel advisories, DMOs must consider how to make their organizations and communities more…
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Last week, I was lucky enough to go to the Simpleview Summit in Houston, Texas, a huge annual event that’s attended by Simpleview clients from across the US. There were almost 1,000 delegates present and — for each and every one — Summit offered a unique opportunity to network with industry…
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Craft brew trails? Never heard of them. Mural tours? What are those? Just kidding, exploring craft breweries and appreciating local murals have become popular activities for travelers, and destination marketing organizations (DMOs) have done an excellent job creating trails and tours that highlight…
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Lots of DMOs send newsletters to out-of-towners, but Annie Kelley writes one aimed at locals. Here, she shares why her weekly letter helps locals fall in love with their hometown. I was hired as communications manager for the Calhoun County Visitors Bureau in the fall of 2019. That winter, I…
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Each year, Simpleview issues a State of SEO report for destination marketers that analyzes search traffic trends. Our most recent report reveals that while destination marketing organizations (DMOs) saw significant gains in organic search when people began traveling again after most COVID-19…
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San Diego is globally recognized for its laid-back vibes and friendly spirit. In continuing to build upon the destination's welcoming nature, the San Diego Tourism Authority (SDTA) launched an innovative program in 2022 designed to promote diversity, equity, and inclusion in the local tourism…
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It’s a DMO dilemma. Destination marketing organization (DMO) websites are chock-full of fantastic content — where to stay, play, eat, sleep, and the list goes on — but that very richness of content means their websites sometimes can feel unwieldy to the average visitor. Chatbots powered by…
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The Simpleview team took the pulse of destination marketing organizations (DMOs) to better understand who, what, and how they will evolve over the next few years. More than 100 DMOs responded to the questionnaire, and initial results were shared at Simpleview’s annual Summit in April. In this…
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Innovators & Influencers — a destination marketing organization (DMO) deserving of a spotlight and applause. This special edition of Innovators & Influencers features Visit Salt Lake and its inaugural SALT Awards that happened on June 16, 2022. Service Accomplishment Leadership Tenacity These…
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