After more than a year without in-person gatherings and festivities, the excitement about reopening sporting events is evident — particularly the upcoming football season this fall. Sports fans worldwide are counting down the days until they can cheer on their favorite teams and athletes from the…
Read More
Just like you, the past 18 months have been rough on your hotel and lodging partners. We know you’re doing everything you can to support them and build back the industry in your destination. One way you can do that is by using Book › Direct for your website’s lodging listings instead of a…
Read More
Each year, the Southeast Tourism Society (STS) hosts Marketing College, a week-long curriculum that teaches marketing techniques from all facets of the tourism industry. This year, it was held in June in Macon, Georgia. Simpleview awarded scholarships to two communications professionals from client…
Read More
Identifying the different types of travelers is an essential step in creating a marketing strategy for destinations. It is crucial to understand travelers' needs and motivations and what factors influence their behavior to provide them with relevant content at the right time. Check out our…
Read More
Over the past few years, social media has become a key channel for destinations to market to younger audiences. In fact, a study by Amp Agency found that 84% of millennials and 73% of non-millennials are likely or very likely to plan a trip based on someone else’s vacation photos or social media…
Read More
Every holiday season, destination organizations do their part in encouraging people to #ShopSmall and boost the local economy. This year is certainly no exception, as small businesses across the country struggle to stay afloat amid the pandemic. In these difficult times, destinations have stepped…
Read More
Everyone knows that data is king. The trick for us as destination marketers is how do we effectively distill it down, visualize and interpret all of it? That’s why we were so excited to share our Insights Hub this spring in the wake of the COVID-19 crisis, which has helped destination marketing…
Read More
This year has dealt a huge challenge to the meetings and events industry. For us, this means continuing to adapt and grow our world-class tools to use data more effectively and refine our systems for greater efficiency to help our customers during the recovery and beyond. One perfect example of this…
Read More
This year’s pandemic dealt a huge blow to the travel and tourism industry, but despite the setbacks and challenges, we believe deeply in what the U.S. Travel Association calls the unbreakable “Spirit of Travel.” While we are settled at home this National Travel and Tourism Week, our hope in the…
Read More