The holiday season is in full swing yet again — so bring on the online shopping, bargain hunting, list-making, and of course, gift-giving. While it is the season to be generous, some of our loved ones just don’t make it easy on us when it comes to finding the perfect gift. Don’t be afraid to admit…
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Ever felt like a website was made just for you? The colors are easy on the eyes, the fonts are clear, and engaging imagery or video grabs your attention without overwhelming you. The text is easy to read, and the navigation is so intuitive that you barely have to think about where to click next…
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World Tourism Day 2024 is here — a time to celebrate the power of tourism in shaping communities, driving economic growth, and fostering cultural exchange. This day serves as a reminder of the industry’s vital role in connecting people and places, creating memorable experiences, and supporting local…
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The solo travel market is booming with an increasing number of people choosing to explore the world on their own. This trend is particularly pronounced among women (but applies to all age groups), presenting a significant opportunity for destination marketing organizations (DMOs) to cater to this…
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August is National Black Business Month — a time when individuals and businesses recognize Black-owned businesses across the country and highlight their contributions to the local economy. Destination DC (DDC) launched the DEI Business Fellowship (DEIBF) as a purposeful effort to support small…
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At Simpleview Summit 2024, we were joined by experts from the Pocono Mountains Visitors Bureau for a discussion about the Pocono Television Network (PTN) — a 365/24/7 television network now streaming on Roku, Amazon Fire TV, iOS, Apple TV, Android OS, Android TV, Tizen, Xbox and YouTube. Attendees…
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AccessNow is on a mission to share accessibility information worldwide. Over the last several years the platform has grown into a global movement, partnering with influential brands like Google, and boasting insights about spaces and experiences in over 100 countries. For an inside look at the…
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A new generation is stepping into the spotlight of the travel industry: Generation Z. Between the rise of TikTok trends and travel influencers, Gen Z travelers are bringing fresh perspectives and unique preferences that are reshaping how destination marketing organizations (DMOs) communicate and…
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Destination marketing organizations (DMOs) exist to draw visitors to their destinations. They want to create welcoming, inclusive spaces. Yet external or internal factors sometimes work against this innate drive to welcome visitors. In the past few years, there has been a significant increase in…
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The time has come to celebrate National Travel and Tourism Week (NTTW) — which is observed May 19-25, 2024. We at Simpleview welcome any opportunity to recognize the importance of the industry we know and love. It’s not all about the numbers … but this wouldn’t be a Simpleview blog without data…
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