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Simpleview Sales Quarterly

Make smarter, data-driven decisions with the latest trends from the meetings market
 

The Simpleview Sales Quarterly report gives DMOs an advantage in the competitive meetings market by examining aggregated Simpleview CRM data of more than 200 DMOs and distilling the insights for you.

This report compares the industry’s performance year-over-year and a pre-pandemic baseline, using 2019 as an index. Inside the report, you’ll find the information directly comparable to your destination with data presented by DMO region and size.

Here’s a quick look at some highlights from the Q2 2026 report, released in August:

  • Bookings indicated a smaller room-night mix: Aggregate Q2 bookings grew 3.0% while contracted room nights declined 3.6%. 
  • The West led positive room night growth: Southwest contracted room nights increased, and West/Pacific turned positive in Q2, while other regions declined. 
  • First-half lead generation reached a new high: Year-to-date lead volume was 26.9% above the 2019 baseline — the highest post-pandemic level.  
  • Lead growth was strong all around: Q2 leads increased for hotels, convention centers, and each DMO category.  
  • Convention demand grew, but conversion remained soft: Convention center leads rose 8.9%, while bookings fell 5.0%. 
  • Market segmentation performance remained uneven: Finance, Insurance, and Manufacturing were the only segments contracting significantly more room nights YoY — while lead demand is up for almost every segment. 

 

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