Are your sales and marketing teams working on a sales enablement strategy? In this video, Christine "Shimo" Shimasaki predicts how DMO teams will adapt their approach in the future. As managing director of 2Synergize, LLC, a Simpleview consulting company, Shimo helps Destination Marketing…
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As managing director of 2Synergize, LLC, a Simpleview consulting company, Christine “Shimo” Shimasaki helps Destination Marketing Organizations (DMOs) and Convention and Visitor Bureaus (CVBs) create competitive advantages in the meetings market. Known throughout the industry as a thought leader…
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As part of our ongoing effort to monitor and analyze trends, this time, we chose to do a more in-depth analysis of Book › Direct searches and referrals by regions in the U.S. As we previously mentioned in one of our blog posts about Book › Direct data, both searches and referrals are KPIs that…
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As part of an ongoing effort to monitor and report the abundant amount of information we collect as a company, we decided to dive into our Book › Direct system’s database and analyze all of the average daily rate information. Knowing key metrics such as average daily rate can help you to forecast…
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Everyone knows that data is king. The trick for us as destination marketers is how do we effectively distill it down, visualize and interpret all of it? That’s why we were so excited to share our Insights Hub this spring in the wake of the COVID-19 crisis, which has helped destination marketing…
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We recently developed the Insights Hub, a data resource created to provide destinations with a benchmarking guide to help them better understand how their data compares to that of the industry as a whole. In an effort to provide additional insights in “down the funnel” booking data, we’ve added new…
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