Shimo: what story does CRM data from 215 DMOs tell?

In this video, Christine “Shimo” Shimasaki discusses the Simpleview Sales Quarterly report’s spotlight on the health of the sales pipeline. Using the timeliest data pulled from CRM data of 215 DMOs, there are insights to be had and a story to be told about how the event and sales cycles compared to…

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Shimo says: it’s all about relationships

In this video, Christine “Shimo” Shimasaki discusses the need for sales professionals to assess where they can be most helpful to planners and how doing customer research is critical — as is demonstrating to planners that they’ve done their homework and understand their needs. Shimasaki is the…

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'Professor Shimo' talks about the Sales Data Connection

In this two-part video, “In Session … With Professor Shimo,” Christine “Shimo” Shimasaki discusses stakeholder perception of DMO sales strategies. Do sales goals actually influence the right sales behavior? The details are in your data. Watch these videos to help your DMO use data to become better…

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Destinations to host the MINT+ Top 250 conventions in 2022

UNITED STATES — Utilizing the MINT+ events database, Simpleview, a leading global technology and software provider for the meetings and events industry, and Destinations International, the global trade association for convention and visitors bureaus (CVBs), identified the destinations that will be…

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Meeting trends: leads, bookings & cancellations

Since the beginning of the pandemic, Simpleview and the 2Synergize team have been monitoring leads, bookings, cancellations, and other data to help DMOs understand the ongoing industry changes — and to be in the best position to respond as we enter the post-pandemic recovery phase. These results and…

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