The latest data is in: With 2025 underway, DMOs looking to drive conversations with planners and stay ahead of the competition can get access to our 2024 year-end data for fresh insights into your city benchmarks and rankings. If you are not familiar with 2Synergize’s DACC (Destination…
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Join the 2Synergize team to understand the benefits of the Destination Attractiveness Comparative Cities (DACC) and Destination Attractiveness Mathematical Market Metrics (DAMMM) analysis — a powerful tool designed to help you understand the factors that attract or repel conventions and attendees to…
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Join the team from 2Synergize, a Simpleview consulting agency, for a special webinar exploring the sales production progress of small DMOs. If your organization doesn’t have a convention center or has one with less than 100,000 gross square feet of exhibit space, this discussion is for you…
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With the announcement of Christine “Shimo” Shimasaki’s upcoming retirement and the passing of the torch to her successor, Vail Ross … surely, you have a lot of questions. What will Shimo do next? What are some of Vail’s priorities as future managing director of 2Synergize? What will Shimo’s…
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“Without data, you’re just another person with an opinion.” — William Edwards Deming The main objective of a sales data analyst is to help develop strategies that improve sales productivity for the organization. Several sales leaders in our DMO community were curious about how this role is…
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In 2023, Orlando will host the largest number of the top 250 conventions, followed by Chicago, New Orleans, and San Diego TUCSON, AZ — The 2023 Top 250 report has been released on behalf of 2Synergize, a Simpleview consulting company, and Destinations International. This edition of the sought-after…
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Grand Rapids, Michigan, was named one of the Midwest’s best convention cities for 2022 and one of America’s top 25 convention cities by MeetingSource — so it’s no surprise that Experience Grand Rapids puts a high value on making sure event planners have a personalized experience that meets their…
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In this video, Christine “Shimo” Shimasaki discusses the Simpleview Sales Quarterly report’s spotlight on the health of the sales pipeline. Using the timeliest data pulled from CRM data of 215 DMOs, there are insights to be had and a story to be told about how the event and sales cycles compared to…
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In this video, Christine “Shimo” Shimasaki discusses the need for sales professionals to assess where they can be most helpful to planners and how doing customer research is critical — as is demonstrating to planners that they’ve done their homework and understand their needs. Shimasaki is the…
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In this two-part video, “In Session … With Professor Shimo,” Christine “Shimo” Shimasaki discusses stakeholder perception of DMO sales strategies. Do sales goals actually influence the right sales behavior? The details are in your data. Watch these videos to help your DMO use data to become better…
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