How Destinations Are Utilizing TikTok to Capture New Audiences

It’s no secret that TikTok has quickly become the latest viral trend in social media marketing, with more than one billion active users worldwide. We recently shared an article about why TikTok may be the future of destination marketing, and today, we want to share some examples of destinations that are using the video-sharing platform to reach new audiences, as talked about on a recent episode of The Layover Live. 

Travel Manitoba has garnered an impressive TikTok following of nearly 30 thousand users by sharing a variety of content that showcases some of the most popular local businesses and things to do in Manitoba, as well as the natural beauty of the Canadian province. 

The team at Visit Estonia is encouraging you to “dance the tough times away” with their TikTok dance challenge. In an effort to unify people around the world through the act of dance, they choreographed a modern take on a beloved Estonian folk dance called Kaerajaan and are encouraging users to record themselves performing the dance and share it on TIkTok using the tags #kaerajaaning and #visitestonia.

Visit Estonia #kaerajaaning Dance Challenge Full Story from Visit Estonia on Vimeo.

As part of an ongoing effort to connect with a younger audience, Visit Switzerland recently hired four “digital natives” to produce content for their TikTok channel. The foursome has been hard at work creating viral content that showcases all that Switzerland has to offer, building an audience of 60 thousand followers so far. 

If you’re looking for fun and unique experiences, look no further than the Experience Kissimmee TikTok page! Located near several theme parks in Florida, Kissimmee has been hard at work creating exciting content from Universal Studios and SeaWorld Orlando.

Tempe Tourism has also done a great job using TikTok to showcase their local partners. Back in February, they posted a four-part series highlighting all of the Valentine’s Day specials that residents could take advantage of, inducing ideas for romantic dinner dates and hotel stays. 

Need more advice on how to use TikTok effectively for your destination? Tune into episode 156 of The Layover Live to learn more! And if you’re looking for some travel-themed humor to brighten your day, check out the official TikTok account for Ryanair. 

Photo by Maxim Potkin on Unsplash