When the Los Angeles Tourism & Convention Board reimagined its logo in 2021 for the first time in a decade, it infused the new look with a bit of nostalgia. The destination marketing organization (DMO) opted for a timeless feel, with a design that a Los Angeles Times columnist called “a logo that is…
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Tourism done well is the authentic sharing of people, places, and culture in a sustainable and regenerative framework. It creates deep connections between people, elevates our common connections as human beings, and awakens our appreciation of different place and people. Frankly, that is the…
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With the increase in remote work options, some destinations have tried to capitalize on peoples' ability to work from anywhere by promoting "workcations" and "bleisure" extended trips that entail a mix of work and play. However, the remote work initiative in Tulsa, Oklahoma, aims to do more than…
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Over the course of the pandemic, so much has changed for tourism, tourists, and destinations. We’ve talked a lot in this “Future of Tourism” space about how destination organizations are at an existential crossroads. They must do everything they can to become more relevant, essential, and engaged…
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Our webinar in early 2021 that focused on crossover goals was heavily attended by the destination marketing organization (DMO) sales community and continues to be an important discussion going forward. In a recent FuturePace community workshop, we again visited using crossover goals to determine…
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Door County is a truly special place. Its peaceful beauty and cultural heritage are what draw so many adventurous spirits to this place we call home. It is in our nature and wholesome midwestern genes to share what we love with others. With 300 miles of peninsula shoreline, Door County…
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Disruption is often described as a wave. When it comes to the wave of digital disruption, the conditions were based on previous disruptive waves, including the electrification of the world and, later, the creation and growth of computing. “The current wave of disruption is different,” said the…
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For a brief moment in January and February 2022, as we seemed to be coming out of the worst of the global pandemic, it looked like we were on track for a powerful reset that would usher in a new era of global tourism. The era would include a more thoughtful, careful, valuable, and intentional…
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Mental health and burnout. We’ve heard those terms thrown around a lot since the pandemic, so much so that it’s easy to gloss over them and keep hoping COVID-19 and its entire family leaves town. As a destination management organization (DMO), I’m sure you’re more than aware of the floodgate numbers…
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Everyone loves a day at the visitor center . Scratch that — everyone loves a day at the beach. Corpus Christi is blessed with more than 100 miles of beaches, which are the heart and soul of the South Texas destination. However, the beaches' popularity convinced the Visit Corpus Christi team that it…
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