In this ever-changing world, it can be challenging for local businesses to maintain their online presence and put their best foot forward. Incorrect or outdated information can mislead locals and visitors, leaving a negative impression on individual businesses and the overall destination experience…
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Destination marketers are always on the lookout for new tools to boost their productivity and enhance their creativity. The sad fact is we can’t add more hours to the day, but we can save time by using effective tools to streamline our work. We asked a few destination marketers to share their…
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Over the past few years, there has been a growing awareness of the need to rethink the role of destination organizations in the tourism industry. With concerns over overtourism, environmental sustainability, and social responsibility, there is growing recognition that the old destination marketing…
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To better understand the emerging role of destination organizations in sustainability and regeneration, it would serve us well to look at our meetings, incentives, conferences, and exhibitions (MICE) peers and take some notes. For over a decade, innovators like #meet4Impact and the Global…
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Innovators & Influencers — a destination marketing organization (DMO) deserving of a spotlight and applause. This special edition of Innovators & Influencers features Experience Columbus and its Diversity Apprenticeship Program. The destination marketing organization (DMO) launched a Diversity…
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Around the world, there’s a new course to be plotted as destination organizations look inward at stakeholders and residents and begin to address the organizational changes needed to facilitate that shift: marketing must have a local voice, budgets need to address a wider scope of projects…
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Support. Promote. Commemorate. Celebrate. Honor. Recognize. Think of these six words as the backbone of Black History Month — a time used to focus on supporting, promoting, commemorating, celebrating, honoring, and recognizing the deep roots of Black culture in America. Destination marketing…
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Lots of DMOs send newsletters to out-of-towners, but Annie Kelley writes one aimed at locals. Here, she shares why her weekly letter helps locals fall in love with their hometown. I was hired as communications manager for the Calhoun County Visitors Bureau in the fall of 2019. That winter, I…
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“We as a travel industry have come to understand that comfort is important. The residents are finally getting their say …long-term, comfort is a very sound business decision because we don’t want to overrun the golden goose.” — Eliza Voss, Vice President Destination Marketing, Aspen Chamber…
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Those of us in the destination marketing world understand tourism’s impact on local communities, but residents are only sometimes aware of how much they benefit from a strong tourism economy. It keeps their favorite restaurants open, their downtowns lively, and their neighbors employed. Many…
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