“We as a travel industry have come to understand that comfort is important. The residents are finally getting their say …long-term, comfort is a very sound business decision because we don’t want to overrun the golden goose.” — Eliza Voss, Vice President Destination Marketing, Aspen Chamber…
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Those of us in the destination marketing world understand tourism’s impact on local communities, but residents are only sometimes aware of how much they benefit from a strong tourism economy. It keeps their favorite restaurants open, their downtowns lively, and their neighbors employed. Many…
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Destinations and destination marketing organizations (DMOs) evolve — that’s a given. Just how they evolve is unique to each. Still, if the results from our March 2022 Future of Tourism survey are any indication, a growing number of DMOs will be factoring sustainability into their…
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“You will not fail if you surround yourself with the right people, have the right leaders in place, and find the correct way to drive your team toward success.” — Ryan Bolton, Vice President of Product at Simpleview “At the end of the day, the culture has got to be authentic, and it’s got to…
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Explore. Discover. All Systems Go for Simpleview Summit 2023! You might have a list of what makes Simpleview Summit such a can’t-miss conference (we certainly do!) New ideas, networking with peers, and learning about the latest trends in travel, tourism, and meetings and events are just the…
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“We’re more than just a pretty place. We’re 9,000 years of Indigenous culture. A home away from home for centuries of European immigrants. An emblem of pioneering spirit and a seat of industrial innovation … You may not know this version of the Indiana Dunes, but you will soon.” -…
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Plotting a new course in any industry is never easy. If you’re the early adopter or the leader of the pack, it’s compounded even more so by the structures and processes we have in place as businesses. In the early part of the last decade, some tourism destination organizations shifted to more…
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San Diego is globally recognized for its laid-back vibes and friendly spirit. In continuing to build upon the destination's welcoming nature, the San Diego Tourism Authority (SDTA) launched an innovative program in 2022 designed to promote diversity, equity, and inclusion in the local tourism…
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It’s a DMO dilemma. Destination marketing organization (DMO) websites are chock-full of fantastic content — where to stay, play, eat, sleep, and the list goes on — but that very richness of content means their websites sometimes can feel unwieldy to the average visitor. Chatbots powered by…
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Did you miss the Summit 2022 session, “How DMOs Help Shape a Destination's Story Through Stakeholder Engagement?” Don’t worry — here’s a throwback. Watch as Kristen Reynolds, president and CEO of Discover Long Island, discusses the steps that her destination marketing organization (DMO) took to…
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