With so many competing social media platforms, many destination management organizations (DMOs) have chosen to bypass marketing their destinations on TikTok and instead stick to more familiar platforms like Facebook, LinkedIn, and Instagram. Other DMOs see immense value and potential in TikTok, and…
Read More
A destination website is a work in progress. No matter how great it is, things can usually be done to make it better. Continuous improvement is part of Simpleview’s culture, so when the team at Visit Mobile let us know they were struggling to justify their investment in Book › Direct in light of…
Read More
Nothing seems to inspire innovation more than the necessity to adapt to something new. In the past two years, DMOs had to change their approach towards User Generated Content — because there wasn't any! Now that travel has increased, we are sharing some of the creative ways DMOs are leveraging…
Read More
In this time of global crisis and uncertainty, we put the call out to leaders, CEOs, strategists and consultants to sit down and tell us, in their own words, what is going on and what is going to happen next in this vital global industry. The global pandemic has cast a very bright light on the…
Read More
Do you want to get even more out of Simpleview’s customer relationship management (CRM) system? With the following CRM reports, you can enhance your destination marketing organization’s (DMO) reporting capabilities — including bookings, traces, bounce rates, leads, and mailroom or print requests…
Read More
For many, the 2021 holiday season will signify the return of something familiar: the opportunity for people to be brought together and a chance to spend time with friends and family. For others, like business owners, the holiday season will be a time for growth. A 2017 study done by Reuters showed…
Read More
It’s no secret that the whole world is understaffed. From restaurants to hotels and tour operators, the businesses in your destination are struggling to hire the help they need. In the last year, we’ve heard of destination management organization (DMO) staff who’ve filled in hosting at restaurants…
Read More
Trends are constantly changing in the world of social media, and what’s popular now might fall out of favor sooner than expected. But one thing’s for sure: if a destination marketing organization (DMO) wants to reach potential travelers of all ages, it needs to be where the younger generations are…
Read More
What Have We Been Up To? An Update on All-In Data in MINT+ The MINT+ transformation is well underway! One of the most significant changes to MINT+ is how subscribers report definite bookings and histories. At the beginning of 2021, all subscribers agreed to the electronic submission of data, with…
Read More
When you visit the Melbourne Convention Bureau (MCB) website, one glance and you are ready to plan your visit. With visitors providing consistent website traffic, the Melbourne Convention Bureau needed a clear and concise customer relationship management (CRM) software system to maximize its…
Read More