Shimo: what story does CRM data from 215 DMOs tell?

In this video, Christine “Shimo” Shimasaki discusses the Simpleview Sales Quarterly report’s spotlight on the health of the sales pipeline. Using the timeliest data pulled from CRM data of 215 DMOs, there are insights to be had and a story to be told about how the event and sales cycles compared to…

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Getting antsy for GA4? The State of SEO will help

Simpleview’s newly-released State of SEO digs deep into industry-specific keyword opportunities, content creation, the SERP features, and so much more — all from a travel and tourism industry perspective. And, yes, there is a fulsome discussion on Google Analytics 4 (GA4) and what steps to take to…

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The battle of the brands: branded vs. non-branded keywords

Rumor has it you’re ready to start running ads … but you’ve hit a bit of a roadblock when it comes to keywords. Well, have no fear, Simpleview is here. Before we dive into the nitty gritty, it’s important to understand the purpose of keywords from a birds-eye view. As much as we wish there was a…

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Lead scoring in Act-On: what, why & how

Are you letting automation do the heavy lifting for your destination marketing organization (DMO)? If your answer is either no or “I have no idea,” then this article is for you. Marketing automation services like Simpleview’s partner product, Act-On, can serve your DMO by breaking down lead scoring…

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Putting artwork to work: mural tourism for DMOs

Let us paint you a picture. You know your destination is packed with local artists looking to share their gifts with the community. You want to find ways to help their voices be heard while aligning with your destination marketing organization’s (DMO) goal of bringing in tourists. Lucky for you…

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Destinations & digital assets: creating legacy value

Prior to the COVID-19 pandemic, destination organizations were midstream in dealing with digital disruption. Marketing for most destinations had shifted from predominantly paid media placement to earned media and intelligent social content. However, there was still a long way to go for destination…

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From Halloween to half-term: October days out for everyone

Whether you want to catch the autumn colours or are up for a bit of a fright, October holds plenty of promise when it comes to days out. Those here in the UK are well aware that Halloween coincides with the end of the half-term break for many schools, which means there’s plenty to experience before…

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