In this video, Christine “Shimo” Shimasaki discusses the Simpleview Sales Quarterly report’s spotlight on the health of the sales pipeline. Using the timeliest data pulled from CRM data of 215 DMOs, there are insights to be had and a story to be told about how the event and sales cycles compared to…
Read More
Simpleview’s newly-released State of SEO digs deep into industry-specific keyword opportunities, content creation, the SERP features, and so much more — all from a travel and tourism industry perspective. And, yes, there is a fulsome discussion on Google Analytics 4 (GA4) and what steps to take to…
Read More
“The DMO got out of the way, and we let the passion of the resident talk to the passion of the visitor, and where that passion meets is where the transformation happens.” — Kristin Dunne, Bay of Plenty, New Zealand If you've been paying attention to the sustainability discussion in tourism for…
Read More
Rumor has it you’re ready to start running ads … but you’ve hit a bit of a roadblock when it comes to keywords. Well, have no fear, Simpleview is here. Before we dive into the nitty gritty, it’s important to understand the purpose of keywords from a birds-eye view. As much as we wish there was a…
Read More
Are you letting automation do the heavy lifting for your destination marketing organization (DMO)? If your answer is either no or “I have no idea,” then this article is for you. Marketing automation services like Simpleview’s partner product, Act-On, can serve your DMO by breaking down lead scoring…
Read More
We visited. We brainstormed. We had a blast! Since joining the Simpleview team as the new events manager in June 2022, I have been anxiously anticipating the moment I was able to visit the site of Simpleview Summit 2023 in Houston, Texas. As I arrived at the Marriott Marquis Houston, my excitement…
Read More
Let us paint you a picture. You know your destination is packed with local artists looking to share their gifts with the community. You want to find ways to help their voices be heard while aligning with your destination marketing organization’s (DMO) goal of bringing in tourists. Lucky for you…
Read More
Prior to the COVID-19 pandemic, destination organizations were midstream in dealing with digital disruption. Marketing for most destinations had shifted from predominantly paid media placement to earned media and intelligent social content. However, there was still a long way to go for destination…
Read More
October days bring the glow of seasonal foliage, but with the approach of Halloween at the end of the month, our thoughts understandably run into darker realms. From inexplicable noises, strange sights, and foul smells to physically malevolent presences, Europe offers visitors an impressive — and…
Read More
BARRY DRAPER Director of Partnership, Explore St. Louis Over the years, stakeholder or partner engagement has become less of a priority and more of an assumption. Claiming that everything we as destination marketing organizations (DMOs) enact is for the benefit of our destination and, thereby, our…
Read More