Two years ago, Visit Mesa became the first autism-certified destination marketing organization (DMO) — not just the first in the U.S. but the world. For families like Lisa Kadane’s, the effort, and her recent successful visit to Mesa with her autistic son, will have her on the lookout for…
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“All are welcome here.” This is the message Visit Raleigh wants to send out far and wide with a progressive, meaningful approach to draw visitors to its destination. Whether one is traveling to seek outdoor adventure in a scenic state park, an afternoon touring historic sights and museums, or to…
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Simpleview has launched an updated version of its Insights Hub platform, a digital marketing tool. The Insights Hub provides data for destination marketing organizations (DMOs) and reveals tourism industry trends. It includes a dedicated section for the latest indicators in the Meetings and Events…
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In this time of global crisis and uncertainty, we put the call out to leaders, CEOs, strategists and consultants to sit down and tell us, in their own words, what is going on and what is going to happen next in this vital global industry. When we last spoke, Elizabeth Tovar gave me three pieces…
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Updated “Insights Hub” tool to help DMOs better understand industry patterns TUCSON, AZ — Simpleview has announced the launch of an updated version of its “Insights Hub” platform — a tool that aids destination marketing organizations (DMOs) in following fluctuating data in the tourism and meetings…
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Are you ready to take your email marketing strategies to the next level? Strategic email marketing can be used to create highly personalized messages to specific target audiences in your CRM, meaning you can reach the right people the most effective way. By learning more and even becoming certified…
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When it comes to marketing automation for the travel industry, if you’re using Act-On to send your monthly consumer (B2C) newsletter, you’ve hit one important target. If you’re now wanting to up your marketing game, we encourage you to work with your Marketing Automation Specialist to set up…
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Using a photo that isn’t your own can be a scary thing if you’re a destination marketer. When it comes to user-generated content (UGC) for destinations, the rules regarding usage rights are murky at best. They often lead to confusion on if and where you can re-share a visitor’s photo. In this…
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It’s 3 a.m., and you can’t sleep. Without turning on a light, you grab your mobile phone and start flipping through your emails. The glaring white light you see during the day is no longer there — your phone has switched to Dark Mode. This article will explore all things Dark Mode, including:…
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Moments of Greatness — a destination marketing organization (DMO) deserving of a spotlight and applause. For our very first Moments of Greatness, we are featuring Stevens Point Area and their willingness to go above and beyond to improve their destination. On Friday, July 23, Stevens Point Area…
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