If you can’t bring tour operators and meeting planners to your destination, take your destination to them. Brilliant in its simplicity, this concept proved a winning strategy for Visit Buffalo Niagara when challenged to find a way to stay engaged with their contacts at a time when few events or…
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Tourism video still tops the list of effective content marketing for destinations, but it's important to keep with the times. Basic video strategies from five years ago just don’t cut it anymore. Traveler tastes have moved on, and different kinds of travel video get the best engagement today. Here…
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Pre-pandemic, the need for stakeholder engagement and alignment was a pressing but not yet universally acknowledged challenge for all DMO’s. However, the past 18 months have catapulted this issue to one of the most urgent and important challenges of post-pandemic tourism management. About three…
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In a world with ever-expanding digital marketing options, it’s not uncommon to ask if email marketing is still important – the short answer: an emphatic yes. More than 70% of marketers believe email is the top form of digital marketing for return on investment. Email ranks higher than paid search…
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"For every minute spent organizing, an hour is earned." Ben Franklin Because the tourism industry is in a state of reemergence and adaptation, now is an optimal time to prioritize your organizational strategy for your Simpleview CMS. Using tags and categories according to best practices can…
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In our increasingly global industry, it’s essential for destination marketing organizations (DMOs) to understand that not all visitors to their websites and communities speak the destination’s primary language. In some US destinations, as many as 1 out of every 10 website visitors is…
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Over the course of the pandemic, we have seen destination marketing organizations make rapid and significant changes. The community relevance of a tourism organization, its integration with civic and citizen plans and its contribution to the local economy have all been in the spotlight. Having…
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Quintana Roo, commonly known as “The Mexican Caribbean,” is a unique region with diverse destinations and tourist attractions. These include Caribbean beaches, tropical jungles, archaeological sites, underground rivers, Mayan archaeological sites, and so much more. Early last year, the Quintana Roo…
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In our 2Synergize consulting practice, we focus on helping destinations gain a competitive edge in the meetings and events market. We understand the complexities of your roles and the importance of rightly communicating your value with your meeting planners, hoteliers, convention center partners and…
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With its 24 miles of golden beaches and more than 300 days of sunshine, Greater Fort Lauderdale is a fantastic destination to visit for any reason. That's reflected in sunny.org’s colorful and appealing website, full of great content for travelers. The DMO team wanted to make sure that the content…
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