There’s nothing quite like a bike ride on a warm summer’s day, breezing joyfully along with the sun on your back and the wind in your hair. However fast or far you go — whether you’re seeking a swift escape or shifting your surrounds at a slower pace — every bike ride brings with it an undeniable…
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Excel becomes a powerful tool for analysis and visualization when exporting MINT+ data from a curated Query Builder. This dataset includes detailed event information like meeting names, locations, dates, room bookings, attendance, and contact details. With 500 rows (the export maximum), Excel…
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Historically, many destinations have viewed MINT+ as a database for large destinations and citywide events. In fact, 50% of our subscribers have no convention center or a small conference center with less than 100,000 square feet of exhibit space. A wide cross-section of all-size DMOs contributes…
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You might eagerly await the Simpleview Sales Quarterly (SSQ) to get an up-to-date look at lead and booking volume. Diving into aggregated sales data from destination marketing organizations (DMOs) on booking growth or decline helps you to level set — and examining the pipeline is a good indicator of…
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Don’t miss this chance to dive into real-world industry stories, uncover product tips and tricks, and explore powerful travel technology solutions — all designed to help you do more, achieve more, and lead with confidence. MINT+ & the Economic Impact Calculator: Leveraging Destinations International…
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There’s nothing quite like a cuppa. Whether you take yours black, green, or white, served with a dash of milk and a lump of sugar, sip it delicately with a pinkie extended, or slurp it from a chipped old mug — there’s a cup of tea to suit everyone’s taste. But from the first flush of harvest to a…
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The first quarter of 2025 paints a mixed picture for the meetings and events industry. According to the aggregated Simpleview Sales Quarterly (SSQ) data, early indicators show modest declines in lead generation and bookings, raising concerns about broader economic pressures that may shape the months…
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Sometimes a website is just a website, but sometimes — just sometimes — it’s something more. When long-standing Simpleview client Visit West — the Local Visitor Economy Partnership (LVEP) that represents both the Bath and Bristol regions — sought to create a new site for Visit Bristol, it was clear…
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Travel and tourism are a balancing act — and destination marketing organizations (DMOs) need the right tools to feel steady, stable, and strategic. DMOs are responsible for balancing tight budgets, limited team capacity, and the pressure to deliver impactful marketing campaigns that reach travelers…
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Experience Columbus, the destination marketing organization (DMO) for Columbus, Ohio, was seeking innovative ways to boost engagement and maximize the value of its Bandwango platform, which offers passes that generate leads and drive revenue. With help from Simpleview Digital Services, Experience…
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