MINT+ delivers big for small destinations

Historically, many destinations have viewed MINT+ as a database for large destinations and citywide events. In fact, 50% of our subscribers have no convention center or a small conference center with less than 100,000 square feet of exhibit space.

A wide cross-section of all-size DMOs contributes data to MINT+, resulting in a variety of meeting opportunities for search and query. Moreover, improvements in MINT+ continue to ensure the data just keeps getting better, particularly for small to midsize destinations.

Here’s what makes MINT+ valuable for smaller destinations:
 

MINT+ has over 13,000 meetings with 200 or fewer rooms on peak and 23,000 meetings with 500 or fewer rooms on peak

Automated reporting removes the minimum rooms on peak condition — so the universe of small meetings in MINT+ will steadily increase and provide a larger number of meeting profiles for smaller meetings. Without the benefit of the MINT+ database, your prospecting list might be missing some key potential events.
 

MINT+ helps smaller DMOs be proactive about getting the word out

MINT+ allows you to not wait for leads to be sourced and miss out because an event organizer may not have your destination on their radar. You can search and query for right-sized meetings and events that have met in your competitive set and other like-sized destinations and make the connection happen. You can also turn smaller regional non-appointment-based tradeshows and events into appointment-based events by reaching out to planners who are registered or located in the geographic area to schedule an appointment pre/post-show or in your booth.
 

MINT+ gives smaller DMOs the knowledge to respond more professionally to the leads they are receiving and the prospects they are pursuing

Planners routinely state they are more responsive to salespeople who have taken the time to do their homework. In recovery, sales organizations and planning staff will all be doing more with less. It will be critical to be well informed when reaching out to potential and existing customers. You will need up to date history and a view into future year bookings to access trends with the meeting and create meaningful outreach.

The MINT+ evolution, including automated reporting and standardized market segmentation, will continue to increase both the quantity and quality of data in MINT+ for meetings of all sizes. As we see softening of leads in Q1 of 2025, initiative-taking outreach will continue to ensure our sales funnels are full.