Disruption is often described as a wave. When it comes to the wave of digital disruption, the conditions were based on previous disruptive waves, including the electrification of the world and, later, the creation and growth of computing. “The current wave of disruption is different,” said the…
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Picture this. You're sitting down for the big game after a long day at the office. Beer and hot wings in hand, you turn on the TV to cheer on your favorite team as they file out onto the court. Even on your flatscreen, the players look like ants, leaving you longing for a seat in the crowd instead…
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When it comes to closing leads, sales managers know how to get the job done — but what are some of the issues that are slowing down their process? We’re going to break down three struggles that you may deal with as a sales manager and how Simpleview CRM enables you to tear down the barriers holding…
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Simpleview’s Destination Travel Network (DTN) works with destination marketers and their stakeholders to create new membership/partnership value through various digital marketing opportunities. Engaged communities with a strong digital presence strengthen the destination’s digital footprint. DTN has…
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The very name Cheyenne conjures up images of cowboys, rodeos, trains, and the great outdoors. While the previous visuals and website reflected the western elements of the brand, the destination marketing organization (DMO) needed a more modern and inclusive approach to reflect Cheyenne today — it…
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For a brief moment in January and February 2022, as we seemed to be coming out of the worst of the global pandemic, it looked like we were on track for a powerful reset that would usher in a new era of global tourism. The era would include a more thoughtful, careful, valuable, and intentional…
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As managing director of 2Synergize, LLC, a Simpleview consulting company, Christine “Shimo” Shimasaki helps Destination Marketing Organizations (DMOs) and Convention and Visitor Bureaus (CVBs) create competitive advantages in the meetings market. Known throughout the industry as a thought leader…
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Group planners, rejoice, it’s time to bid adieu to RSVP! Late in 2021, we released our Eventsforce and CRM integration for single attendee booking. Since then, we’ve worked to set up group booking registration. If you read our previous post, “CRM + Eventsforce: name a better duo, we’ll wait,” then…
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View this post on Instagram A post shared by Ray Cleveland Photography 🌵📷 (@raycleveland) Likes, comments, shares … repeat! As marketing becomes more digitally-focused, destination marketing organizations (DMOs) are exploring different…
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Mental health and burnout. We’ve heard those terms thrown around a lot since the pandemic, so much so that it’s easy to gloss over them and keep hoping COVID-19 and its entire family leaves town. As a destination management organization (DMO), I’m sure you’re more than aware of the floodgate numbers…
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