Mental health and burnout. We’ve heard those terms thrown around a lot since the pandemic, so much so that it’s easy to gloss over them and keep hoping COVID-19 and its entire family leaves town. As a destination management organization (DMO), I’m sure you’re more than aware of the floodgate numbers…
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Everyone loves a day at the visitor center . Scratch that — everyone loves a day at the beach. Corpus Christi is blessed with more than 100 miles of beaches, which are the heart and soul of the South Texas destination. However, the beaches' popularity convinced the Visit Corpus Christi team that it…
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According to the World Travel and Tourism Council, the LGBTQ+ segment accounts for 10% of tourists worldwide and approximately 16% of total travel spending, equating to more than $195 billion a year. LGBTQ+ tourists are thought to be more adventurous, like new experiences, travel more and spend…
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Marketing in the travel industry can seem like the best job in the world — we are storytellers of great experiences, luxurious accommodations, and delectable food. But as with any industry, the opportunities and channels to share our stories can become standard, even stale. So let’s celebrate the…
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The Simpleview Digital Asset Management (DAM) is a powerful tool you can utilize to put your destination’s best foot forward. Whether you want to share curated collections of photos with media outlets, identify video for campaign usage, or find a logo to ensure consistent brand representation…
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When retail cannabis stores opened to the public in Oregon in 2016, it wasn’t just residents looking to buy legal weed — plenty of tourists were cannabis-curious, too. With cannabis still illegal at the federal level, Travel Portland had to carefully consider how it would talk about pot. At the…
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Over the course of the pandemic, three burgeoning latencies in the tourism industry were exposed and accelerated. In brief, engagement, equity, and sustainability catapulted from theoretical ideas that were just beginning to take hold, to mainstream necessities that would shape this industry for…
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Read time 3 min — Marketing automation is a buzzword that often gets thrown around. Most destination marketing organizations (DMOs) know they need it, but many don’t know where to start, don’t have the time to dedicate to it, or don’t possess the knowledge to execute it as part of their marketing…
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