A refresher for the Wild West: how Simpleview helped Visit Cheyenne with a visual identity reset

The very name Cheyenne conjures up images of cowboys, rodeos, trains, and the great outdoors. While the previous visuals and website reflected the western elements of the brand, the destination marketing organization (DMO) needed a more modern and inclusive approach to reflect Cheyenne today — it was clear to Visit Cheyenne that its brand was due for a refresh.

The main goals for Visit Cheyenne were to:

Breathe life into the DMO’s branding and website design by modernizing the visual identity
Develop an easily identifiable logo that reflects the destination’s personality
Have a more structured guide for designs going forward, including fonts and color palette
Communicate to audiences the personality of Cheyenne while hinting at what the destination embodies

It was clear to Visit Cheyenne that it needed outside help, not only for the bandwidth issues but also for a fresh perspective. That’s where Simpleview came in. And what their collaborative efforts came up with will blow you away.

Jim Walter Quote

Author

Kasey Pooley

Author

Kasey Pooley

With a knack for witty language and eye-catching copy, Kasey fits right into the marketing department as the communication & social media specialist. She researches, writes, and edits engaging content about destination marketing organizations, creating compelling press releases, case studies, articles, and more. She is also Simpleview's social media guru — responsible for content creation, design, and posting on all social media platforms.