The very name Cheyenne conjures up images of cowboys, rodeos, trains, and the great outdoors. While the previous visuals and website reflected the western elements of the brand, the destination marketing organization (DMO) needed a more modern and inclusive approach to reflect Cheyenne today — it was clear to Visit Cheyenne that its brand was due for a refresh.
The main goals for Visit Cheyenne were to:
- Breathe life into the DMO’s branding and website design by modernizing the visual identity
- Develop an easily identifiable logo that reflects the destination’s personality
- Have a more structured guide for designs going forward, including fonts and color palette
- Communicate to audiences the personality of Cheyenne while hinting at what the destination embodies
It was clear to Visit Cheyenne that it needed outside help, not only for the bandwidth issues but also for a fresh perspective. That’s where Simpleview came in. And what their collaborative efforts came up with will blow you away.