“Giant adventure” awaits in Northern Ireland. From cosy hotels, lodges, and world-class visitor attractions, to the award-winning food and drink scene, Northern Ireland is one destination that has all bases covered for an adventurous traveller. The destination marketing organisation (DMO), Tourism…
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View this post on Instagram A post shared by Ray Cleveland Photography 🌵📷 (@raycleveland) Likes, comments, shares … repeat! As marketing becomes more digitally-focused, destination marketing organizations (DMOs) are exploring different…
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Nothing seems to inspire innovation more than the necessity to adapt to something new. In the past two years, DMOs had to change their approach towards User Generated Content — because there wasn't any! Now that travel has increased, we are sharing some of the creative ways DMOs are leveraging…
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It is no secret that social media continues to grow in both popularity and significance each year. Advertising on social media platforms such as Instagram, TikTok, and Twitter has become a strategic marketing tool that many destination marketing organizations (DMOs) are capitalizing on. Reaching…
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Let’s talk about user-generated content (UGC) for destinations and getting the rights. As a tourism marketer, you often need recent and relevant visuals to market your destination. So, you search your social media feeds and discover a ton of beautiful and authentic UGC that would work perfectly for…
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For destination marketing organizations, curating a collection of high quality visual assets is one of your most important tasks. You need captivating photos for your visitors guide, your website, your social media channels… the list goes on and on. That need, coupled with slim budgets and…
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Sourcing visual content for your website, social media channels and visitor guides can be a challenging task. Of course, you need high-quality, on-brand images. But you also need permission from the creator to utilize them in your marketing efforts. Every image - whether you find it on Google…
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