When destination marketing organizations (DMOs) choose their travel technology partners, one key factor can make all the difference: professionals who have firsthand experience working within a DMO.
These former DMO employees bring a deep understanding of the unique challenges, goals, and workflows that define destination marketing. From navigating stakeholder relationships to optimizing CRM systems, their inside perspective has shown them what success looks like on the ground — and that insight helps bridge the gap between travel tech and real-world application.
Meet Andrea Timbes-Cox.
Timbes-Cox, technical trainer at Granicus and former system administrator at Visit Fort Worth, has more than 30 years in the travel industry. Her deep understanding of CRM systems, partner relationships, and meeting sales operations allows her to deliver training that resonates with real-world challenges.
Her journey from client to trainer means she doesn’t just teach the system — she understands the context behind it. Her ability to connect with users and tailor training to their needs is a testament to the power of hiring from within the industry.
I know how partners work. I know how DMOs work. That definitely helps me relate, answer questions, and talk about best practices."
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