When destination marketing organizations (DMOs) choose their travel technology partners, one key factor can make all the difference: professionals who have firsthand experience working within a DMO.
These former DMO employees bring a deep understanding of the unique challenges, goals, and workflows that define destination marketing. From navigating stakeholder relationships to optimizing CRM systems, their inside perspective has shown them what success looks like on the ground — and that insight helps bridge the gap between travel tech and real-world application.
Meet Meredith Sasser.
Sasser spent seven years at Visit Alexandria before joining Simpleview (now Granicus) nearly a decade ago. Today, she serves as a customer success consultant, leveraging her deep understanding of DMO operations to better serve clients.
Sasser’s time at the DMO spanned marketing and membership roles, where she managed website content, trained partners, and supported small businesses. This background instilled in her a powerful skill set: patience, active listening, and a deep empathy for the challenges destination organizations face.
My superpower, having come from a DMO, is that I have empathy for them. I understand how difficult it is to get those events listed, to get partners to log into the CRM and update their listings … I feel it’s my responsibility to find ways to help make these things happen.”
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