When destination marketing organizations (DMOs) choose their travel technology partners, one key factor can make all the difference: professionals who have firsthand experience working within a DMO.
These former DMO employees bring a deep understanding of the unique challenges, goals, and workflows that define destination marketing. From navigating stakeholder relationships to optimizing CRM systems, their inside perspective has shown them what success looks like on the ground — and that insight helps bridge the gap between travel tech and real-world application.
Meet Colleen Sovey.
Sovey, now a customer success consultant at Granicus, has a rich background in destination marketing — having worked at Destination Madison and Visit Estes Park. Her roles focused on partnership and community relations, working directly with local businesses, coordinating stakeholder events, and helping partners navigate their Extranets. This experience laid the foundation for her empathetic and strategic approach to serving clients at Granicus.
Her ability to understand the full picture — from stakeholder expectations to community impact — makes her an advocate for DMOs. Small wins, rooted in shared experience, drives her passion.
I just feel like I can see it from their point of view and I'm able to help navigate based on whatever their goals are.”
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