When destination marketing organizations (DMOs) choose their travel technology partners, one key factor can make all the difference: professionals who have firsthand experience working within a DMO.
These former DMO employees bring a deep understanding of the unique challenges, goals, and workflows that define destination marketing. From navigating stakeholder relationships to optimizing CRM systems, their inside perspective has shown them what success looks like on the ground — and that insight helps bridge the gap between travel tech and real-world application.
Meet Laura Connell.
As a customer success consultant for Granicus — and a former marketing manager at Visit Greenville — Connell’s background in destination marketing gives her a unique ability to translate the technical world for tourism needs.
She can empathize with the challenges DMOs face, from stakeholder management to strategic promotion, and advocate for solutions that truly fit. Whether she’s helping clients navigate analytics or tailoring workflows to their goals, her insider perspective ensures every interaction is thoughtful and effective.
Creating a shared understanding between [Granicus’] technology and DMOs helps avoid pitfalls and ensures everyone is aligned."
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