Destination Q&A | Exploring Visit Knoxville’s Blog Strategy

Not only are destination blogs great for SEO and driving organic traffic, but they also give you the chance to tell stories and build relationships with both visitors and residents. Plus, blog content is evergreen, meaning that you can create lasting resources that will be shared time and time…

Read More

Creating Content to Earn Organic Search Traffic

Any SEO will tell you that the content underneath the SEO techniques has become ever more critical over the past decade. This is by (Google's) design: ultimately, a good search engine algorithm seeks to understand and rate content the same way that a human mind would, and the major players in the…

Read More

Southeast Destinations See Pre-COVID Web Traffic Levels

In a time when many destinations are struggling to maintain their website traffic, one sector of the industry seems to have regained their pre-COVID traffic levels. When we isolate organic search traffic to southeastern U.S. destinations from visitors located in fly markets (more than four hours…

Read More

State of DMO Search Series | Optimizing for Mobile Devices

When marketers look for trends in their search traffic, they often go right to keywords and content to look for explanations. Those are often among the best places to start, particularly since you, as a digital marketer, have direct control over them. However, one place it may not be obvious to look…

Read More

State of DMO Search Series | Changing Website Domains

A domain is to a website what a street address is to a business. That is, it's not the thing itself, but it tells you where to find it -- and maybe even a little bit about what to expect inside. And, just as a business moving to a new location is a complicated process that can cause disruptions…

Read More

5 Things You Should Expect From Your SEO Agency

Destination Marketing Organization scenario: You have a good looking destination website with appealing content on its pages, but you’re not getting the traffic or engagement you want. With Google’s ever-changing algorithm, it’s not enough to have great content and an attractive website, you have…

Read More

Changes to the New Google Search Console that Benefit DMOs

In early September, Google announced that the new Google Search Console (GSC) had graduated out of Beta. The old version would be stripped of features over time as the migration of reports to the new Search Console is completed. Although still in the early stages, the updates and additions to the…

Read More