Bye Bye Bounce Rate: What you need to know about GA4

You have probably heard that Google’s Universal Analytics will be retiring in June 2023, but what does that mean for our DMOs (Destination Marketing Organisations)? This blog will take a deeper look at what you need to know about the transition from Universal Analytics to Google Analytics 4 (GA4)…

Read More

Creating Content to Earn Organic Search Traffic

Any SEO will tell you that the content underneath the SEO techniques has become ever more critical over the past decade. This is by (Google's) design: ultimately, a good search engine algorithm seeks to understand and rate content the same way that a human mind would, and the major players in the…

Read More

Southeast Destinations See Pre-COVID Web Traffic Levels

In a time when many destinations are struggling to maintain their website traffic, one sector of the industry seems to have regained their pre-COVID traffic levels. When we isolate organic search traffic to southeastern U.S. destinations from visitors located in fly markets (more than four hours…

Read More

State of DMO Search Series | Optimizing for Mobile Devices

When marketers look for trends in their search traffic, they often go right to keywords and content to look for explanations. Those are often among the best places to start, particularly since you, as a digital marketer, have direct control over them. However, one place it may not be obvious to look…

Read More

State of DMO Search Series | Changing Website Domains

A domain is to a website what a street address is to a business. That is, it's not the thing itself, but it tells you where to find it -- and maybe even a little bit about what to expect inside. And, just as a business moving to a new location is a complicated process that can cause disruptions…

Read More