Southeast Destinations See Pre-COVID Web Traffic Levels

In a time when many destinations are struggling to maintain their website traffic, one sector of the industry seems to have regained their pre-COVID traffic levels. When we isolate organic search traffic to southeastern U.S. destinations from visitors located in fly markets (more than four hours…

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State of DMO Search Series | Optimizing for Mobile Devices

When marketers look for trends in their search traffic, they often go right to keywords and content to look for explanations. Those are often among the best places to start, particularly since you, as a digital marketer, have direct control over them. However, one place it may not be obvious to look…

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State of DMO Search Series | Changing Website Domains

A domain is to a website what a street address is to a business. That is, it's not the thing itself, but it tells you where to find it -- and maybe even a little bit about what to expect inside. And, just as a business moving to a new location is a complicated process that can cause disruptions…

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5 Things You Should Expect From Your SEO Agency

Destination Marketing Organization scenario: You have a good looking destination website with appealing content on its pages, but you’re not getting the traffic or engagement you want. With Google’s ever-changing algorithm, it’s not enough to have great content and an attractive website, you have…

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Changes to the New Google Search Console that Benefit DMOs

In early September, Google announced that the new Google Search Console (GSC) had graduated out of Beta. The old version would be stripped of features over time as the migration of reports to the new Search Console is completed. Although still in the early stages, the updates and additions to the…

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